Skip to content
70

mosquito repellent balls

Worth a look

Shows demand growing +436.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 100Conversion 84Competition 51Returns 99Price range 81Avg price 95Brand share 65Review moat 50Quality gap 79

Growth

Incredible+436.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$28.06

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.42–$46.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,501.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 35K searches

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

51

Top-5 brand share

66%

Open market

26%

  • AJOQFKTD17%
  • AUDQQM16%
  • SCFKAOF13%
  • SAHETO12%
  • Elasound8%
  • Scarilpest8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$15K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +436.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 35.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“fresh scent”

Pest/Insect Control18%

“Great repellent”

Ease Of Use14%

“Easy to Carry”

Comfort-Overall9%

“more comfortable feeling”

Suitable For Indoor4%

“Excellent for Indoors”

Assembly/Installation4%

“Setup was easy”

Value For Money2%

“Good Value”

Durability2%

“it's holding up fine”

Ease Of Cleaning2%

“clean for everyday use”

Quality-Overall2%

“Great product imho”

What buyers complain about

Pest/Insect Control23%

“Did not reduce mosquitos”

Functionality-Overall11%

“Not effective”

Smell10%

“Smells kinda odd”

Size-Overall3%

“I thought they would be larger”

Value For Money2%

“just not cheap”

Advertised Vs Actual Product2%

“Not as described”

Comfort-Overall2%

“then feeling uncomfortable almost immediately”

Durability1%

“Just break off a bit”

Suitable For Outdoor1%

“NOT for OUTDOOR use”

Strength1%

“not strong enough”

Top return reasons

Pest/Insect Control24%
Functionality-Overall23%
Advertised Vs Actual Product20%
Size-Overall9%
Smell6%
Value For Money3%
Suitable For Outdoor3%
Defective Material/Parts2%
Instructions/User Manual/Troubleshooting1%
Certifications1%