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mood enhancer for women

Skip it47/100

a small market ($51K/yr) — mood enhancer for women doesn't clear our bar today.

Market/yr

$51K

Growth (1y)

+98.1%

Products

28

Brands

22

was 13 a year ago

Sellers

609

Price range

$9.09–$66.84

Returns

0.0%

Rating

4.4★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
64
×0.30
Competition
58
×0.20
Quality gap
48
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 67 weeks — +98.1% year over year.
3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Competition

33%Futurebiotics
  • Futurebiotics33%
  • OLLY11%
  • Clean Nutraceuticals10%
  • Happy Healthy Hippie9%
  • LifeSeasons8%
  • NutriRise3%
  • Other (16 brands)25%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 609 sellers compete here.

Brands

22 rising

was 13 a year ago

Sellers

609

Top 5 brand share

71%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 CapsulesFuturebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules
Futurebiotics$9.754.6★13,43020%falling
2
OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 CountOLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count
OLLY$16.524.4★6,75210%rising
3
Joy-Filled Mood Support Supplement - 7 Herb Complex + St. Johns Wort | Stress Relief Helps Calm The Mind & Body | 100% Plant-Based Happy Pills Ashwagandha Rhodiola Rosea | Adaptogens 60 CtJoy-Filled Mood Support Supplement - 7 Herb Complex + St. Johns Wort | Stress Relief Helps Calm The Mind & Body | 100% Plant-Based Happy Pills Ashwagandha Rhodiola Rosea | Adaptogens 60 Ct
Happy Healthy Hippie$29.294.2★13,9279%flat
4
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
Clean Nutraceuticals$27.954.4★2,6296%flat
5
LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 CapsulesLifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules
LifeSeasons$32.324.3★2,7626%falling
6
Futurebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian TabletsFuturebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian Tablets
Futurebiotics$9.944.4★2,0156%falling
7
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 120 CapsulesFuturebiotics Ashwagandha Extra Strength Stress & Mood Support 120 Capsules
Futurebiotics$11.314.6★13,4305%falling
8
Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men WomenClean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women
Clean Nutraceuticals$24.774.5★7215%rising
9
NutriRise Saffron Supplements 120 Capsules 88.5mg Pure Extract - 4 Month Supply for Mood Energy Sleep Stress & Cortisol Support - Non-GMO Vegan & Gluten-Free for Women & MenNutriRise Saffron Supplements 120 Capsules 88.5mg Pure Extract - 4 Month Supply for Mood Energy Sleep Stress & Cortisol Support - Non-GMO Vegan & Gluten-Free for Women & Men
NutriRise$20.034.8★4283%rising
10
O Positiv URO Vaginal Moisture & Mood Formulated to Support Vaginal Moisture Mood & Relaxation with KSM-66 Ashwagandha Ginkgo Biloba Mucuna pruriens and GABA 30 ServingsO Positiv URO Vaginal Moisture & Mood Formulated to Support Vaginal Moisture Mood & Relaxation with KSM-66 Ashwagandha Ginkgo Biloba Mucuna pruriens and GABA 30 Servings
O Positiv$28.454.3★3,8133%flat
11
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 360 CapsulesFuturebiotics Ashwagandha Extra Strength Stress & Mood Support 360 Capsules
Futurebiotics$23.534.6★13,4303%rising
12
Natrol 5-HTP 100 mg Time Release Helps Support a Balanced Mood 90 TabletsNatrol 5-HTP 100 mg Time Release Helps Support a Balanced Mood 90 Tablets
Natrol$15.164.6★3,7583%rising
13
Female Libido Booster for Women - Increase Passion Desire & Excitement - Relieve Stress Reduce Dryness & Heighten Sensitivity Hers Hornygoatweed Energy Supplement for Women in the Mood EnhancerFemale Libido Booster for Women - Increase Passion Desire & Excitement - Relieve Stress Reduce Dryness & Heighten Sensitivity Hers Hornygoatweed Energy Supplement for Women in the Mood Enhancer
Sapir's Nutrition$23.143.8★1,4252%rising
14
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 TabletsIntegrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
Integrative Therapeutics$25.084.2★10,7502%rising
15
LifeSeasons Mood Stabili-T Emotional Support & Balance Supplement with Saffron Rhodiola L-Theanine 5-HTP & Ginkgo Calm Focus Stress Support & Positive Mood 60 Veg CapsulesLifeSeasons Mood Stabili-T Emotional Support & Balance Supplement with Saffron Rhodiola L-Theanine 5-HTP & Ginkgo Calm Focus Stress Support & Positive Mood 60 Veg Capsules
LifeSeasons$36.284.2★2032%rising

Product shelf

All 28 tracked products in this niche.

Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules

Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules

Futurebiotics

$9.754.6★13,430 reviews

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count

OLLY

$16.524.4★6,752 reviews

Joy-Filled Mood Support Supplement - 7 Herb Complex + St. Johns Wort | Stress Relief Helps Calm The Mind & Body | 100% Plant-Based Happy Pills Ashwagandha Rhodiola Rosea | Adaptogens 60 Ct

Joy-Filled Mood Support Supplement - 7 Herb Complex + St. Johns Wort | Stress Relief Helps Calm The Mind & Body | 100% Plant-Based Happy Pills Ashwagandha Rhodiola Rosea | Adaptogens 60 Ct

Happy Healthy Hippie

$29.294.2★13,927 reviews

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)

Clean Nutraceuticals

$27.954.4★2,629 reviews

LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules

LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules

LifeSeasons

$32.324.3★2,762 reviews

Futurebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian Tablets

Futurebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian Tablets

Futurebiotics

$9.944.4★2,015 reviews

Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 120 Capsules

Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 120 Capsules

Futurebiotics

$11.314.6★13,430 reviews

Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women

Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women

Clean Nutraceuticals

$24.774.5★721 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Stress/Anxiety13%

“Helps with my anxiety”

Quality-Overall10%

“Excellent product”

Sleep Quality9%

“Helps with sleep”

Efficiency6%

“It Works as Stated”

Focus Enhancement5%

“improved mood”

Vitamin4%

“yummy vitamin”

Energy Level4%

“Gives energy”

Advertised Vs Actual Product4%

“As described”

Value For Money4%

“Good for the price”

Taste-Overall3%

“Great Taste”

What buyers complain about

Functionality-Overall16%

“Did not work”

Side Effects10%

“Bad side effects”

Sleep Quality7%

“Worsened My Sleep Quality”

Stress/Anxiety7%

“Be careful can worsen anxiety”

Value For Money6%

“a little expensive”

Dosage4%

“Too high of dose”

Taste-Overall4%

“Chemical after taste”

Acid Regulator/Stomach Ache Relief3%

“Stomach pain”

Allergies2%

“I've been very irritated”

Advertised Vs Actual Product2%

“Product is not as advertised”

Top return reasons

  • Functionality-Overall33%
  • Ingredients-Overall10%
  • Sleep Quality7%
  • Leak-Proof7%
  • Value For Money7%
  • Dosage5%
  • Stress/Anxiety5%
  • Acid Regulator/Stomach Ache Relief3%
  • Side Effects3%
  • Smell3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.