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38

molluscum rx

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 39Conversion 0Competition 16Returns 99Price range 70Avg price 91Brand share 28Review moat 22Quality gap 81

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great$21.22

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$8.57–$30.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,572.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 11K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

22

Top-5 brand share

88%

Open market

6%

  • NateNatenight33%
  • SHUNNIUB29%
  • Compound W10%
  • American Biotech Labs9%
  • Naturasil7%
  • PatchRx6%
  • Open — no brand owns it (2 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
400300Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“It's not nearly as bad as straight tea tree oil”

Value For Money14%

“Great value”

Efficiency11%

“So far working great”

Advertised Vs Actual Product5%

“The treatment worked as advertised”

Adhesion/Stickiness5%

“Stick great”

Ease Of Use4%

“Easy to use”

Size-Overall4%

“The size is convenient”

Smell3%

“Smells great”

Symptom Reduction3%

“Help with acne redness”

Ease Of Application3%

“The application is easy”

What buyers complain about

Functionality-Overall18%

“Do not work on me”

Adhesion/Stickiness11%

“doesnt stay on”

Allergies10%

“Itchy”

Value For Money7%

“Waste of money”

Smell6%

“They do have a scent”

Skin Health3%

“The problem with them is they often make the skin around the wart irritated and painful”

Moist/Dry2%

“Dries out of the bumps”

Durability2%

“Do not stay on”

Advertised Vs Actual Product2%

“different than advertised”

Grip2%

“Will not stay on face”

Top return reasons

Functionality-Overall29%
Adhesion/Stickiness27%
Advertised Vs Actual Product9%
Smell7%
Size-Overall6%
Ingredients-Overall3%
Defective Material/Parts3%
Quality-Overall2%
Value For Money2%
Moist/Dry2%