mojility ice pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.60avg listing price — sweet spot $15–$100
Price range
Incredible$21.44–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad12,300.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 17K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
12
Top-5 brand share
100%
Open market
0%
- Torex50%
- Bangerz Sunz46%
- NatraCure4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Torex Mojility Oversized Reusable Gel Ice Packs - 12.5 x 18.5 for Back Injuries
Bangerz Sunz$36.024.7★437 rev
Torex Professional Cold Therapy Flat Pack - Black - Standard Size - 10 x 13
Torex$24.554.8★1,175 rev
Torex Cold Pack - Standard Size
Torex$22.914.7★713 rev
Torex Cold Pack Black Oversize 12.5 x 18.5 inches Durable and Reusable
Torex$32.234.7★2,515 rev
Torex Mojility - Hot and Cold Therapy Flat Pack - Reusable Gel Ice Pack (Cervical Black 2 x 6.5).
Torex$21.444.7★1,117 rev
Newest
by launch dateTorex Mojility Oversized Reusable Gel Ice Packs - 12.5 x 18.5 for Back Injuries
Bangerz Sunz$36.02437 rev
Torex Professional Cold Therapy Flat Pack - Black - Standard Size - 10 x 13
Torex$24.551,175 rev
Torex Cold Pack - Standard Size
Torex$22.91713 rev
FlexiKold Gel Ice Packs (Standard Large: 10.5 x 14.5) for Injuries Reusable Back Pain Relief Knee Wrap After Surgery Ice Pack for Knee Shoulder - 6300-COLD by NatraCure
NatraCure$22.4367,846 rev
Torex Cold Pack Black Oversize 12.5 x 18.5 inches Durable and Reusable
Torex$32.232,515 rev
Trending
90-day click momentumTorex Professional Cold Therapy Flat Pack - Black - Standard Size - 10 x 13
Torex$24.554.8★
Torex Mojility Oversized Reusable Gel Ice Packs - 12.5 x 18.5 for Back Injuries
Bangerz Sunz$36.024.7★
Torex Mojility - Hot and Cold Therapy Flat Pack - Reusable Gel Ice Pack (Cervical Black 2 x 6.5).
Torex$21.444.7★
Torex Cold Pack - Standard Size
Torex$22.914.7★
FlexiKold Gel Ice Packs (Standard Large: 10.5 x 14.5) for Injuries Reusable Back Pain Relief Knee Wrap After Surgery Ice Pack for Knee Shoulder - 6300-COLD by NatraCure
NatraCure$22.434.7★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice large size”
“Love this gel pack, wonderfully made”
“Soft and flexible”
“Stays cold 🥶 Absolutely GREAT”
“As advertised”
“Versatile use cold pack”
“stays cold for HOURS”
“Easy to use”
“Great product for posting knee surgery”
“Effectivenesss of product”
What buyers complain about
“It doesnt stay cold very long”
“It was heavier then I expected”
“the size dimensions we're off”
“Eventually starts leaking around its edges - you can see the white in the picture - if you use it regularly”
“cheap”
“Too thin, not filled with enough gel inside of it”
“It wont bend comfortably around the kneecap”
“stiff to the touch”
“After about 10 - 15 min you can feel it losing its icing affects & warming up”
“the one from the hospital it gets hard”