Skip to content

misfits protein bar

Skip it37/100

a concentrated shelf (top 5 take 92% of clicks) — misfits protein bar doesn't clear our bar today.

Market/yr

$242K

Growth (1y)

+71.0%

Products

7

Brands

1

was 1 a year ago

Sellers

547

Price range

$2.82–$28.26

Returns

0.0%

Rating

4.3★

37/100

Skip it

Scored 37/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
56
×0.30
Competition
0
×0.20
Quality gap
60
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — +71.0% year over year.
5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, Jun · busiest ÷ quietest = 2.1×

Competition

100%Misfits
  • Misfits100%

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 547 sellers compete here.

Brands

1 flat

was 1 a year ago

Sellers

547

Top 5 brand share

100%

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Great taste”

Nutritional Content19%

“Great protein bars”

Flavor12%

“Flavor is good”

Sweetness6%

“satisfied my sweet tooth”

Texture/Consistency-Overall5%

“has a good texture”

Vegan/Organic5%

“Vegan bar”

Crispiness4%

“chewy with slight crunchies that makes them really satisfying”

Ease Of Chewing/Swallowing3%

“not extremely chewy, which i appreciate”

Quality-Overall2%

“Pretty good quality protein bar”

Ease Of Use1%

“Convenient snack”

What buyers complain about

Taste-Overall17%

“Artificial tasting and chalky”

Flavor12%

“Missing flavors”

Nutritional Content8%

“I feel like Im eating a candy bar not a protein bar”

Texture/Consistency-Overall7%

“The texture is grainy”

Quality-Overall3%

“Not the best”

Value For Money3%

“wish they werent so expensive”

Sweetness2%

“have low sugar content”

Bitter2%

“I personally found them very bitter and unpleasant”

Artificial Sweeteners2%

“They have an aftertaste of artificial sweeteners that is unpleasant”

Dilute/Watery2%

“Gross”

Top return reasons

  • Taste-Overall45%
  • Flavor20%
  • Ingredients-Overall15%
  • Smell5%
  • Value For Money5%
  • Nutritional Content5%
  • Texture/Consistency-Overall3%
  • Sour3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.