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mint green beads

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 20Conversion 90Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 59Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$28.16

avg listing price — sweet spot $15–$100

Price range

Incredible$21.58–$45.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,137.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$131K

$131K/yr · 43K searches

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

15

Top-5 brand share

100%

Open market

0%

  • doTERRA100%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$20K30%$39K45%$59K60%$78K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 31 weeks — -10.3% search growth over the last 90 days.
900700Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Acid Regulator/Stomach Ache Relief14%

“They work excellently for my acid reflux”

Quality-Overall12%

“Good product”

Breathability12%

“Breath better”

Taste-Overall10%

“Strong taste”

Strength8%

“Very potent peppermint”

Heart Health8%

“Its my go-to for heart burn too”

Natural Ingredients8%

“Natural”

Sinus Relief8%

“These beadlets are a life saver for nausea and morning sickness”

Freshness8%

“Fresh and minty”

Value For Money6%

“Worth the money”

Top return reasons

Value For Money40%
Advertised Vs Actual Product20%
Heart Health20%
Size-Overall20%