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44

mint chocolate protein shake

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A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 9Conversion 26Competition 63Returns 100Price range 86Avg price 95Brand share 52Review moat 24Quality gap 40

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$32.77

avg listing price — sweet spot $15–$100

Price range

Great$8.84–$62.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,564.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-33.0%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 35K searches

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

74

Top-5 brand share

74%

Open market

21%

  • Premier Protein33%
  • Labrada14%
  • GNC13%
  • FlavCity8%
  • Quest6%
  • MOOCHI5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9638%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -33.0% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Absolutely delicious”

Nutritional Content19%

“Delicious nutrition”

Flavor19%

“Refreshing flavor”

Quality-Overall3%

“Good variety”

Value For Money3%

“Good price”

Sweetness1%

“Great sweet tooth satisfying”

Ease Of Use1%

“Easier to open”

Texture/Consistency-Overall1%

“Very good texture”

Advertised Vs Actual Product1%

“As advertised”

Soft Feel1%

“Smooth and creamy”

What buyers complain about

Taste-Overall26%

“Chemical taste”

Flavor14%

“The flavor is very weak”

Value For Money8%

“price is a bit high”

Nutritional Content4%

“It just seems unhealthy”

Sweetness4%

“not as sweet”

Dilute/Watery2%

“Watery Consistency”

Quality-Overall2%

“Quality control iffy”

Ingredients-Overall1%

“has some unhealthy ingredients”

Stale/Rotten/Spoiled1%

“two containers of product were rotten”

Thickness1%

“Tooooo thick”

Top return reasons

Flavor60%
Size-Overall20%
Quality-Overall20%