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50

mint chocolate protein powder

Worth a look

Shows low returns (0.0%), but soft demand (-11.6% this quarter) keeps it on the watch list.

Market size 24Growth 19Conversion 46Competition 45Returns 100Price range 95Avg price 95Brand share 70Review moat 23Quality gap 45

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$42.51

avg listing price — sweet spot $15–$100

Price range

Incredible$17.63–$79.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$98K

$98K/yr · 63K searches

Review moat

Bad6,768.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

48

Top-5 brand share

63%

Open market

28%

  • RYSE Up Supplements18%
  • Clean Simple Eats14%
  • Optimum Nutrition11%
  • BSN10%
  • FlavCity10%
  • Jocko Fuel9%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 40.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Absolutely delicious”

Nutritional Content16%

“Excellent protein supplement”

Flavor13%

“Chocolate Flavored”

Quality-Overall6%

“Excellent Quality”

Solubility4%

“it dissolves easily”

Blend/Ratio3%

“blends very well”

Ingredients-Overall3%

“Clean ingredients”

Value For Money2%

“worth every penny”

Texture/Consistency-Overall1%

“has a creamy texture”

Energy Level1%

“Energy giver”

What buyers complain about

Taste-Overall29%

“The taste is off”

Flavor11%

“Doesn't deliver on the chocolate flavor”

Nutritional Content7%

“Very unhealthy”

Value For Money6%

“Not worth the price”

Solubility3%

“Will not dissolve well”

Mixing/Blending2%

“Started blending and heard this weird grinding sound, turns out there is a silicone pack inside and I scooped it with powder and blended”

Sweetness2%

“Not sweet”

Dilute/Watery2%

“Its a bit more watery”

Artificial Sweeteners2%

“Tastes like plastic or a very artificial mixture”

Acid Regulator/Stomach Ache Relief1%

“I have terrible acid reflux”