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51

mint candle

Worth a look

Shows low returns (1.0%), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 22Conversion 56Competition 59Returns 95Price range 76Avg price 80Brand share 49Review moat 25Quality gap 81

Returns

Great1.0%

return rate — above 6% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.05

avg listing price — sweet spot $15–$100

Price range

Great$6.93–$40.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,067.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Market size

Bad$49K

$49K/yr · 61K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

128

Top-5 brand share

75%

Open market

21%

  • Bath & Body Works26%
  • M&SENSE21%
  • DL DREAMY DEWLA12%
  • Village Candle12%
  • 1OAK4%
  • GOPAS4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“Aroma is great”

Brightness/Shine/Glow6%

“instantly brightens up the room”

Quality-Overall4%

“the quality feels solid for the price”

Design-Overall4%

“Elegant Look”

Gifting Purpose3%

“Giftable”

Value For Money3%

“Good for the money”

Durability3%

“it lasts for ages”

Size-Overall2%

“The size is perfect”

Advertised Vs Actual Product2%

“Works as advertised”

Strength1%

“The candle itself feels sturdy”

What buyers complain about

Smell55%

“Does not smell good”

Size-Overall7%

“It is rather large”

Value For Money6%

“Just a little expensive”

Strength4%

“Not strong”

Advertised Vs Actual Product2%

“False advertising”

Durability2%

“runs out very quickly”

Flammable2%

“Burns absolutely terrible”

Pest/Insect Control1%

“Bugs ignored it”

Quality-Overall1%

“Poor quality candle”

Ease Of Use1%

“it's too much trouble”

Top return reasons

Smell65%
Size-Overall12%
Advertised Vs Actual Product8%
Defective Material/Parts3%
Value For Money3%
Product Condition2%
Functionality-Overall2%
Flammable1%
Ease Of Use1%
Strength0%