mini candles
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$37.86avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 6% kills the launch gate
Review moat
Good919.73avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.13–$153.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 150K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
83
Top-5 brand share
46%
Open market
51%
- MTLEE16%
- YOROXRG11%
- ACITHGL10%
- Veiuwa6%
- qinxiang4%
- FESTIVE FLAME FAVORS3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 106 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOROXRG Scented Candles Gifts Set 16 Pack Soy Wax Travel Tin Jar Candles for Home 2.5 OZ for Mom for Christmas Birthday Thanksgiving Mothers Day
YOROXRG$21.244.4★2,839 rev
ACITHGL 30 Sets Fully Assembled Small Bubble Candle Party Favors for Guests Bulk Bridal Showers Favors Candles with Stylish Ribbons Thank You Cards Gifts (Gold)
ACITHGL$49.074.7★83 rev
qinxiang Scented Candles Gifts Set 16 Pack Natural Soy Wax Travel Tin Jar Candles for 2.5 OZ Aromatherapy Candles for Family Gatherings Festive Candles
qinxiang$18.784.5★350 rev
MTLEE 50 Pcs Wedding Scented Candles Gift Travel Tin Candle Aromatherapy Candle for Christmas Winter Baby Shower Favors Wedding Gifts (Rose Vanilla Jasmine Lavender British Pear)
MTLEE$38.844.5★33 rev
Veiuwa 24 Pcs 4 Oz Mini White Soy Candles Lavender Scented Candles Set Bulk Aromatherapy Candle Great Stress Relieving Scented Candle for Girls as a Gift for Birthdays Weddings and More!
Veiuwa$48.314.4★143 rev
Newest
by launch date
CAKETYCG 40-Pack Citronella Scented Tealight Candles -Outdoor Candles Natural Soy Wax Candle Bulk Smokeless & Long-Lasting for Yard Picnic Camping Outdoor Comfort.
CAKETYCG$26.31598 rev
Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies
Trxvxo$65.445 rev
Trxvxo 12 PCS 8oz Large Rose Scented Long Lasting Pure Soy Wax Candles | Relaxing Home Fragrance | Premium Bulk Gift Set | Wedding Favors Spa Hotel & Corporate Events
Trxvxo$52.3632 rev
Veiuwa 24 Pack of 4 Oz Mini Soy Candles Rose Scented Candle Set in Vintage Pink for Home Gifts Party Favors Spa & Relaxation Its a Very Holiday Gift to Give to Family and Friends!
Veiuwa$53.7028 rev
Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.
Veiuwa$64.3416 rev
Trending
90-day click momentum
Scented Candles Gift Set 8 Pack Soy Wax Candles for Women Fresh Floral Summer Aromatherapy Scents for Home Birthday Thank You Housewarming Gifts
YINUO LIGHT$28.294.5★
Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies
Trxvxo$65.444.1★
CAKETYCG 40-Pack Citronella Scented Tealight Candles -Outdoor Candles Natural Soy Wax Candle Bulk Smokeless & Long-Lasting for Yard Picnic Camping Outdoor Comfort.
CAKETYCG$26.314.2★
Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.
Veiuwa$64.344.7★
MTLEE 20 Sets Wedding Candle for Guests Beige Thank You Candles Gift Bulk Glass Jars Scented Soy Wax with Clear Gift Box for Bridesmaid Groomsman Bridal Shower Housewarming Party Favors
MTLEE$46.184.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great aroma”
“Amazing gift”
“The variety is good”
“Great value for the money”
“theyre easy to light”
“As advertised”
“Size is perfect”
“Really loved the colors too”
“the container design nice”
“they burn great”
What buyers complain about
“No Scent”
“Small size”
“each time the candles seem to be getting worse in quality”
“Not as pretty as the picture”
“the flame is weak”
“Waste of money BEWARE”
“lots break easily”
“Doesnt work for me as they dont burn brightly”
“if you have allergies”
“Very poorly placed these are ment to be party gifts”