mineral oil for skin
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.89–$23.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,959avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 87K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
85
Top-5 brand share
91%
Open market
3%
- Swan53%
- Johnson's Baby13%
- COCOCARE10%
- Earthborn Elements9%
- GoodSense7%
- Fleet6%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Mineral Oil 16 oz
Swan$8.784.7★6,792 rev
COCOCARE - Africare 100% Mineral Oil - 8.5 Fl Oz - Fragrance Free Pure Oil for Skin and Scalp Care
COCOCARE$7.964.6★537 rev
Earthborn Elements Mineral Oil 8 fl oz Pure & Undiluted No Additives Clear
Earthborn Elements$8.104.7★2,884 rev
GoodSense Mineral Oil Lubricant Laxative 16 FL OZ (Pack of 1)
GoodSense$12.934.4★53 rev
Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz
Johnson's Baby$2.894.8★19,391 rev
Newest
by launch date
Fleet Mineral Oil Oral Liquid Laxative Constipation Relief for Adults Vanilla Flavored 16 Fl Oz
Fleet$16.97248 rev
Mineral Oil 1 Gallon USP Food Grade 100% Pure Tasteless Colorless Odorless Multi Purpose Skin Care Cosmetics Wood and More!
Generic$23.25331 rev
GoodSense Mineral Oil Lubricant Laxative 16 FL OZ (Pack of 1)
GoodSense$12.9353 rev
Earthborn Elements Mineral Oil 8 fl oz Pure & Undiluted No Additives Clear
Earthborn Elements$8.102,884 rev
Fleet Laxative Mineral Oil Enema 4.5 fl oz (Pack of 2)
Fleet$8.54498 rev
Trending
90-day click momentum
Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz
Johnson's Baby$6.304.8★
COCOCARE - Africare 100% Mineral Oil - 8.5 Fl Oz - Fragrance Free Pure Oil for Skin and Scalp Care
COCOCARE$7.964.6★
Fleet Laxative Mineral Oil Enema 4.5 fl oz (Pack of 2)
Fleet$8.544.5★
GoodSense Mineral Oil Lubricant Laxative 16 FL OZ (Pack of 1)
GoodSense$12.934.4★
Swan Mineral Oil 16 oz
Swan$8.784.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“helped me smell good”
“Fair price”
“Excellent product”
“Helped with dry skin”
“Worked like it is designed to”
“makes my skin feel very soft”
“Just the right size for just the right price”
“It works well”
“No irritation”
“easy to use”
What buyers complain about
“Smells very synthetic”
“It is pretty big in size”
“The Bottle leaks”
“After two days I looked and the minimal amount of excess wet-looking oil was soaked in and gone”
“Got a rash, allergic reaction”
“Did not work”
“expensive”
“The mineral oil didnt work as fast as their saline solution”
“Too watery”
“Cap was jammed wont open”