migraine relief
Worth a lookShows a $7.4M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Incredible$7.4M$7.4M/yr · 4.1M searches
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Price range
Good$4.85–$29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,361.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
92
Top-5 brand share
91%
Open market
7%
- Excedrin52%
- Amazon Basic Care21%
- GlaxoSmithKline8%
- GenCare7%
- Basic Vigor3%
- TheraICE2%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★14,121 rev
Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count
Amazon Basic Care$7.144.8★2,471 rev
Excedrin Migraine Relief Caplets for Migraine Symptoms Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 24 Count
Excedrin$4.854.8★7,044 rev
Excedrin Migraine Relief Caplets for Migraine Symptoms Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 100 Count
GlaxoSmithKline$12.324.9★2,487 rev
Excedrin Extra Strength Pain Relief Caplets for Headache Relief Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 200 Count
Excedrin$18.934.8★8,774 rev
Newest
by launch date
Excedrin Rapid Relief Caplets 500mg Acetaminophen Fast Pain Relief in 15 Minutes 160 Count
Excedrin$16.13117 rev
TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)
TIME-CAP LABS, INC.$10.131,639 rev
MIGRASTIL Migraine Stick with Magnesium. Cooling Peppermint Eucalyptus Essential Oil Topical Magnesium for Headache Support. Made in The USA 10 ml
MIGRASTIL$13.561,084 rev
Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count
Amazon Basic Care$7.142,471 rev
Amazon Basic Care Extra Strength Headache Relief Geltabs Pain Reliever for Arthritis Menstrual Pain and Cramps 80 Count
Amazon Basic Care$6.521,733 rev
Trending
90-day click momentumExcedrin Rapid Relief Caplets 500mg Acetaminophen Fast Pain Relief in 15 Minutes 160 Count
Excedrin$16.134.5★
TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)
TIME-CAP LABS, INC.$10.134.8★
Excedrin Extra Strength Pain Relief Caplets Headache Relief 100 Count
Excedrin$12.194.8★
Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count
Amazon Basic Care$7.144.8★
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is excellent and arrived quickly”
“Great value”
“Effective”
“As advertised”
“The cap fits very well”
“They hold temperature a decent amount of time”
“I love the smell as well as how effective it is”
“Extra strength”
“They are so comfortable”
“Easy to use”
What buyers complain about
“Not Effective”
“Smells like chemicals”
“Just wish it stayed cold a little longer”
“Much larger than I've seen before”
“Waste of money”
“Item caused an allergic reaction on my skin”
“Weird side effects”
“sometimes the medication is not enough”
“I recently had some stomach issues”
“so breaking in half is difficult”