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migraine patch

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 21Conversion 86Competition 16Returns 98Price range 68Avg price 57Brand share 7Review moat 25Quality gap 52

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.27–$35.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.88

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$112K

$112K/yr · 89K searches

Review moat

Bad4,787.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

41

Top-5 brand share

97%

Open market

0%

  • BeKoool57%
  • AllSett Health14%
  • WellPatch12%
  • EASYEAH9%
  • Rapid Relief5%
  • Basic Vigor3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$34K40%$45K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell8%

“works well, strong smell”

Quality-Overall7%

“No complaints here”

Value For Money7%

“Affordable”

Ease Of Use7%

“Easy to use”

Warmth7%

“They stay cold”

Cold Relief6%

“This helped my four year old so much when she had the flu”

Size-Overall6%

“The size is great for me”

Adhesion/Stickiness5%

“They stick well”

Fever Relief5%

“Theyve been so helpful whenever my little one has a fever”

Comfort-Overall5%

“Its comfortable”

What buyers complain about

Smell19%

“Smells like chemicals”

Adhesion/Stickiness11%

“The stick could be better”

Functionality-Overall11%

“Didn't work”

Value For Money6%

“High priced”

Size-Overall6%

“Small size, average”

Allergies4%

“I have extremely sensitive skin”

Heating3%

“They are intensely cold”

Durability2%

“Doesn't last”

Side Effects2%

“our headaches worse”

Quality-Overall2%

“Cheap product”

Top return reasons

Functionality-Overall19%
Adhesion/Stickiness17%
Smell15%
Advertised Vs Actual Product12%
Size-Overall12%
Value For Money4%
Heating4%
Age Suitability2%
Pain Relief-Overall2%
Joint Pain1%