migraine medicine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$5.2M$5.2M/yr · 2.0M searches
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Price range
Okay$4.85–$18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,878.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
75
Top-5 brand share
100%
Open market
0%
- Excedrin69%
- Amazon Basic Care16%
- GlaxoSmithKline10%
- GenCare5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★14,121 rev
Excedrin Extra Strength Pain Relief Caplets for Headache Relief Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 200 Count
Excedrin$18.934.8★8,774 rev
Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count
Amazon Basic Care$7.144.8★2,471 rev
Excedrin Migraine Relief Caplets for Migraine Symptoms Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 100 Count
GlaxoSmithKline$12.324.9★2,487 rev
Excedrin Migraine Relief Caplets for Migraine Symptoms Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 24 Count
Excedrin$4.854.8★7,044 rev
Newest
by launch date
Excedrin Rapid Relief Caplets 500mg Acetaminophen Fast Pain Relief in 15 Minutes 160 Count
Excedrin$16.13117 rev
Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count
Amazon Basic Care$7.142,471 rev
GenCare - Headache Relief Acetaminophen with Aspirin (NSAID) & Caffeine (300 Caplets) Value Pack | Head Pain Muscle Aches Back Pain & Body | Generic ExcedrEn Extra Strength
GenCare$13.887,776 rev
Amazon Basic Care Migraine Relief Acetaminophen Aspirin (NSAID) and Caffeine Tablets Pain Reliever/Pain Reliever Aid 200 Count
Amazon Basic Care$12.517,752 rev
Excedrin Migraine Relief Caplets for Migraine Symptoms Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 100 Count
GlaxoSmithKline$12.322,487 rev
Trending
90-day click momentumExcedrin Rapid Relief Caplets 500mg Acetaminophen Fast Pain Relief in 15 Minutes 160 Count
Excedrin$16.134.5★
Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count
Amazon Basic Care$7.144.8★
Excedrin Extra Strength Pain Relief Caplets Headache Relief 100 Count
Excedrin$12.194.8★
Amazon Basic Care Migraine Relief Acetaminophen Aspirin (NSAID) and Caffeine Tablets Pain Reliever/Pain Reliever Aid 200 Count
Amazon Basic Care$12.514.8★
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as name brand”
“Better price”
“Effective”
“As advertised”
“Anybody can swallow these, Anybody”
“Effective”
“Easy to use”
“I always keep a bottle of Excedrin on hand because it has honestly been a lifesaver when headaches hit”
“Good buy, works well, better on my stomach”
“Staple for the Medicine Cabinet 💊 This Excedrin Rapid Relief 500 mg tablets came as described”
What buyers complain about
“Ineffective”
“Rancid vinegar smell”
“The caplets are a little big”
“I recently had some stomach issues”
“There are documented cases of people like me with these side effects”
“May of these pills are broken and unusable”
“Even sleep wasn't helping”
“it simply didnt provide the relief I was hoping for”
“should have found something cheaper”
“Terrible Taste”