migraine mask
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.49avg listing price — sweet spot $15–$100
Price range
Great$6.78–$68.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,309.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 64K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
51
Top-5 brand share
58%
Open market
37%
- FACEMOON19%
- RENPHO12%
- YFONG11%
- TheraICE9%
- Qnoon7%
- ONLYCARE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YFONG Weighted Sleep Mask Women Men 3D Blocking Lights Sleeping Mask (4.2oz/120g) Pressure Relief Night Sleep Eye Mask with Adjustable Strap Eye Cover Blindfold for Travel Nap Yoga Black
YFONG$15.164.6★7,717 rev
Cooling Eye Mask for Puffy Eyes: Fsa Eligible ltems Hsa Migraines Headache Fast Relief After Surgery Care Cold Compress Reusable Face Ice Pack Gel for Dark Circles Gentle Weighted Sleep Mask Purple
FACEMOON$9.494.5★2,918 rev
TheraICE Migraine Relief Cap | Soothing Headache Hat Ice Pack Mask | Face Cold Compress Cooling Gel Head Wrap Products for her Sinus Tension Stress Hangover & Puffy Eyes | Great Birthday Gift for Mom
TheraICE$27.424.6★43,963 rev
Qnoon Migraine Relief Cap Headache Relief Cap Mask Products Cooling Odorless Gel Ice Head Wrap for Tension Stress Hangover & Puffy Eyes
Qnoon$16.014.6★2,736 rev
RENPHO Eyeris 1 Eye Massager with Heat FSA Eligible HSA Heated Eye Mask for Eye Strain Dry Eyes & Head Tension Relaxing Birthday Gifts for Women and Men
RENPHO$50.964.4★27,357 rev
Newest
by launch date
BOB AND BRAD Eye Massager with Heat and Cooling FSA-HSA Eligible EyeOasis 3 Heated Eye Massager Mask for Dry Eyes Migraines Headaches Relief Reduce Strain Improve Sleeping Birthday Gift for Her
BOB AND BRAD$60.6358 rev
ONLYCARE Migraine Relief Cap Soothing Headache Ice Face Pack Mask Headache Relief Hat for Migraine Relief Cold Compress Head Wrap for Sinus Tension Stress & Hangover Self Care Gifts for Women
ONLYCARE$14.666,680 rev
Cooling Gel Eye Mask for Puffy Eyes Larger Full-Eye Cold Compress for Swelling Ice-Cold Gel Therapy Forehead & Upper Cheek Cooling Relief Reusable Ice Pack for Eyes FSA Eligible HSA Black
NEWLA$29.98106 rev
BeHoomi Heated Eye Mask Weighted Sleep Mask Warm Compress for Eyes Cooling Eye Mask for Sleeping Reusable Eye Masks for Home Office Hot and Cold for Eye Relaxation Gifts for Women (Purple)
BeHoomi$11.11483 rev
Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Black
FYGRIP$6.787,100 rev
Trending
90-day click momentumONLYCARE Migraine Relief Cap Soothing Headache Ice Face Pack Mask Headache Relief Hat for Migraine Relief Cold Compress Head Wrap for Sinus Tension Stress & Hangover Self Care Gifts for Women
ONLYCARE$14.664.6★
3D Cooling Gel 6oz Weighted Eye Mask for Sleeping & Screen Fatigue Relief Ice Cold Compress Sleep Mask for Migraines Headaches & Eye Strain 100% Blocking Contour Eye Mask for Better Rest Blue
FACEMOON$21.074.2★
BOB AND BRAD Eye Massager with Heat and Cooling FSA-HSA Eligible EyeOasis 3 Heated Eye Massager Mask for Dry Eyes Migraines Headaches Relief Reduce Strain Improve Sleeping Birthday Gift for Her
BOB AND BRAD$60.634.6★
Migrelief Migraine Relief Cap - Ice Cap for Migraines and Headaches with 360 Degree Head and Eye Coverage - Cold Therapy Headache Hat and Migraine Mask for Natural Pain Relief - One Size Black
MigreLief$18.004.7★
BeHoomi Heated Eye Mask Weighted Sleep Mask Warm Compress for Eyes Cooling Eye Mask for Sleeping Reusable Eye Masks for Home Office Hot and Cold for Eye Relaxation Gifts for Women (Purple)
BeHoomi$11.114.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Quality is excellent and arrived quickly”
“Great for sleeping”
“Great for addressing dry eye”
“Actually fits”
“Material is soft”
“Best money ever spent”
“It does work”
“Easy to use”
“Arrived as described”
What buyers complain about
“Not a great fit”
“Doesn't stay cold”
“poor sleep quality”
“Strong smell”
“Broken after one use”
“Not comfortable to wear at all”
“Allergic Reaction”
“uneven heating”
“has a low quality”
“Too thick”