microwavable eye mask
Worth a lookShows a sweet-spot price point ($27.67 avg), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Avg price
Incredible$27.67avg listing price — sweet spot $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$7.89–$90.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Good$473K$473K/yr · 148K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,479avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
29
Top-5 brand share
92%
Open market
4%
- myhalos51%
- Bruder16%
- EYEECO9%
- Oasis REST & RELIEF9%
- kimkoo7%
- AiricePac4%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MyHalos Heated Eye Mask for Dry Eyes - Steam Warm Compress for Eyes - Remove Styes Chalazion Therapy Warming and Heating Pad Hot Compress - Moist Heat Mask for Blepharitis & MGD - FSA|HSA Eligible
myhalos$15.794.6★12,188 rev
Bruder Moist Heat Eye Compress | Microwave Activated | Fast Acting and Effective Relief for Dry Eye and Other Eye Irritation
Bruder$21.714.5★32,878 rev
OM8000 - Oasis Rest & Relief Hot and Cold Therapy Adjustable Eye Mask | Soothing Relief | Compress for Dry Eyes
Oasis REST & RELIEF$22.664.6★960 rev
MyHalos Sleep Mask 3D Blackout Eye Mask for Women & Men Side Sleepers Zero Pressure Memory Foam Eyelash Friendly Breathable Award-Winning Sleep Aid for Travel (Black 1 Count (Pack of 1)
myhalos$9.974.7★21,727 rev
Kimkoo Moist Heat Eye Compress&Microwave Hot Eye Mask for Dry EyesHeated Eye Mask Natural and Healthy Therapies
kimkoo$14.834.5★4,747 rev
Newest
by launch date
AiricePac Lavender Heat Eye Mask Microwavable Moist Heating Pad for Dry Eyes Blepharitis & Stye Blue Soft & Durable Adjustable Strap
AiricePac$7.89326 rev
MyHalos Heated Eye Compress & Stye Eye Treatment for Dry Eyes - Washable Warm Stye Compress -Reversible Moist Heat Eye Mask for Blepharitis & MGD - Eye Stye Heat Compress - Stye Treatment Patch
myhalos$14.30695 rev
MyHalos Filtered Shower Head for Hard Water Filter - High Pressure Removes Chlorine - Shower Head Filter for Hard Water Softener Showerhead Easy Install For Hair & Skin Filtering (Chrome)
myhalos$66.241,004 rev
Heated Eye Mask for Dry Eyes Steam Warm Compress for Stye Eye Treatment Relieve Hot Compress Moist Heat Mask for Blepharitis (Gray)
MORLIDEN$8.881,146 rev
Myhalos Migraine Relief Cap Ice Hat for Migraines Headache Relief Cap 30% More Gel Hot & Cold Therapy Head Ice Pack Cooling Headache Hat Tension Wrap Hangover Cap Ice Face Mask FSA|HSA
myhalos$20.274,946 rev
Trending
90-day click momentumMyHalos Filtered Shower Head for Hard Water Filter - High Pressure Removes Chlorine - Shower Head Filter for Hard Water Softener Showerhead Easy Install For Hair & Skin Filtering (Chrome)
myhalos$66.244.5★
MyHalos Heated Eye Compress & Stye Eye Treatment for Dry Eyes - Washable Warm Stye Compress -Reversible Moist Heat Eye Mask for Blepharitis & MGD - Eye Stye Heat Compress - Stye Treatment Patch
myhalos$14.304.4★
MyHalos Sleep Mask 3D Blackout Eye Mask for Women & Men Side Sleepers Zero Pressure Memory Foam Eyelash Friendly Breathable Award-Winning Sleep Aid for Travel (Black 1 Count (Pack of 1)
myhalos$9.974.7★
Bruder Moist Heat Eye Compress | Microwave Activated | Fast Acting and Effective Relief for Dry Eye and Other Eye Irritation
Bruder$21.714.5★
AiricePac Lavender Heat Eye Mask Microwavable Moist Heating Pad for Dry Eyes Blepharitis & Stye Blue Soft & Durable Adjustable Strap
AiricePac$7.894.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to use”
“Solid quality”
“Helps with dry eyes”
“Very affordable”
“EASY TO USE”
“Best sleep mask”
“It works beautifully”
“Exactly as advertised”
“Amazing fit”
“Soft and comfortable material”
What buyers complain about
“Does not stay hot”
“Not real durable”
“Awful smell”
“Very uncomfortable to wear”
“Not a great fit”
“i can't sleep unless its pitch black”
“it is bulky”
“Has uncomfortable strap”
“Not worth it”
“Poor quality”