methylcellulose
Worth a lookShows searches that convert (19.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 643K searches
Avg price
Great$19.50avg listing price — sweet spot $15–$100
Price range
Good$9.58–$29.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,925.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
45
Top-5 brand share
100%
Open market
0%
- CITRUCEL88%
- Quality Choice8%
- Hznxolrc3%
- Metamucil2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CITRUCEL Fiber Therapy Caplets for Irregularity Easy to Swallow Methylcellulose 180 Count
CITRUCEL$29.594.7★6,401 rev
CITRUCEL Fiber Powder for Occasional Constipation Relief Methylcellulose Fiber Powder Orange Flavor - 30 Ounces
CITRUCEL$18.314.5★2,473 rev
Citrucel Methylcellulose Fiber Caplets for Occasional Constipation Relief Orange Flavor - 1 Count
CITRUCEL$18.054.7★6,401 rev
CITRUCEL Sugar Free Fiber Powder for Occasional Constipation Relief Methylcellulose Fiber Powder Orange Flavor - 16.9 Ounces
CITRUCEL$21.274.6★3,769 rev
Quality Choice Fiber Therapy Caplets 100 Count Gentle Fiber Laxative with Methylcellulose for Constipation Relief Regularity Support Gluten-Free Non-Allergenic Gentle & Effective
Quality Choice$9.964.7★1,130 rev
Newest
by launch date
3.52 oz Methylcellulose Powder Pure Methylcellulose Powder Methylcellulose Suitable for Making Ice Cream Cake Yogurt Candy and More
Hznxolrc$9.58717 rev
Metamucil Fiber Gummies for Adults No Sugar Added Orange Flavor 5g Prebiotic Plant Based Fiber Supplement Blend 120 Count
Metamucil$23.7217,068 rev
Quality Choice Fiber Therapy Caplets 100 Count Gentle Fiber Laxative with Methylcellulose for Constipation Relief Regularity Support Gluten-Free Non-Allergenic Gentle & Effective
Quality Choice$9.961,130 rev
CITRUCEL Sugar Free Fiber Powder for Occasional Constipation Relief Methylcellulose Fiber Powder Orange Flavor - 32 Ounces
CITRUCEL$25.481,443 rev
CITRUCEL Sugar Free Fiber Powder for Occasional Constipation Relief Methylcellulose Fiber Powder Orange Flavor - 16.9 Ounces
CITRUCEL$21.273,769 rev
Trending
90-day click momentumMetamucil Fiber Gummies for Adults No Sugar Added Orange Flavor 5g Prebiotic Plant Based Fiber Supplement Blend 120 Count
Metamucil$23.724.6★
CITRUCEL Fiber Powder for Occasional Constipation Relief Methylcellulose Fiber Powder Orange Flavor - 30 Ounces
CITRUCEL$18.314.5★
Citrucel Methylcellulose Fiber Caplets for Occasional Constipation Relief Orange Flavor - 1 Count
CITRUCEL$18.054.7★
CITRUCEL Sugar Free Fiber Powder for Occasional Constipation Relief Methylcellulose Fiber Powder Orange Flavor - 16.9 Ounces
CITRUCEL$21.274.6★
Quality Choice Fiber Therapy Caplets 100 Count Gentle Fiber Laxative with Methylcellulose for Constipation Relief Regularity Support Gluten-Free Non-Allergenic Gentle & Effective
Quality Choice$9.964.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Decent enough”
“Great value”
“Works well”
“As advertised”
“Convenient for me”
“stay regular without bloating or other GI discomforts”
“Great addition to my daily routine”
“just a lot more chewy than other brands”
“Good flavor”
What buyers complain about
“Not effective”
“I do not like the taste”
“Price is a little high”
“They contain artificial sweeteners/sugar substitutes that did not agree with my stomach at all”
“my doctor said it's not as effective”
“Makes your stomach cramp”
“Misleading”
“Not as good as the powder”
“so I've suffered with constipation a lot over the years”
“They are made with corn fiber which is less effective as a bulking agent to help with hunger management”