mentol fuerte para el dolor
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.23avg listing price — sweet spot $15–$100
Price range
Good$5.88–$39.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$629K$629K/yr · 312K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,899.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
104
Top-5 brand share
100%
Open market
0%
- Icy Hot69%
- Biofreeze23%
- Mineral Ice4%
- Vicks2%
- Bengay2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Icy Hot Original Pain Relief Cream Fast-Acting Pain Relief with Menthol 10% and Methyl Salicylate 30% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 3 oz
Icy Hot$7.284.7★3,878 rev
Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz
Biofreeze$11.374.6★15,426 rev
Icy Hot Advanced Pain Relief Cream Fast-Acting Max Strength Pain Relief with Menthol 16% and Camphor 11% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 2 oz
Icy Hot$9.214.6★1,478 rev
Icy Hot Max Strength Pain Relief Cream with Lidocaine Plus Menthol 2.7 Ounces
Icy Hot$7.304.5★3,621 rev
Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz
Icy Hot$7.294.6★16,280 rev
Newest
by launch date
Icy Hot Lidocaine Pain Relief Cream Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 2.7 oz 2 Pack
Icy Hot$15.473,621 rev
Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief
Vicks$13.361,301 rev
Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz
Icy Hot$7.2916,280 rev
Biofreeze Cream Menthol Overnight Muscle Pain Relief Cream for Lower Back Pain Relief Shoulder Pain & Neck Pain Relief Knee Pain Relief Arthritis Pain Reliever 3 oz Jar
Biofreeze$13.74443 rev
Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz
Biofreeze$13.532,748 rev
Trending
90-day click momentumIcy Hot Lidocaine Pain Relief Cream Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 2.7 oz 2 Pack
Icy Hot$15.474.5★
Pack of 3 Each ICY HOT Original JAR 3.5OZ PT#4116700879
Icy Hot$28.944.8★
Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz (3 Pack)
Biofreeze$32.044.6★
Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874.7★
Icy Hot Advanced PRO Pain Relief No-Mess Cream with Massaging Applicator Max Strength Pain Relief with Menthol 16% and Camphor 11% for Backaches Joints Muscle Strains and Arthritis 3 oz
Icy Hot$12.164.4★
Demand
Weekly Amazon search volume, last 48 weeks — +2.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works ok”
“Relaxing scent”
“Excellent product have been using for a year”
“Affordable price”
“Good for muscle aches”
“The Best for knee pain”
“As Advertised”
“is user-friendly”
“The roll-on applicator is very convenient and clean”
“It absorbs well”
What buyers complain about
“Has an odd smell”
“Did not work like the product said”
“Did not relieve pain”
“There was no heating or cooling sensation”
“Arrived broken, burst everywhere”
“Expensive”
“No this didnt help my arthritis pain so I cant recommend it for that”
“extremely difficult to use”
“Very small size”
“Obviously a chemical burn”