menthol drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Bad4,679.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.18avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 22K searches
Price range
Bad$4.69–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
35
Top-5 brand share
100%
Open market
0%
- Amazon Basic Care69%
- HALLS20%
- Vicks7%
- Ricola4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.084.7★5,568 rev
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.184.8★1,549 rev
Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
Amazon Basic Care$5.384.7★6,468 rev
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
Vicks$4.694.8★3,002 rev
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
Ricola$6.864.7★1,802 rev
Newest
by launch date
Vicks VapoCool Severe Sugar Free Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 30ct
Vicks$4.76503 rev
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.181,549 rev
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
Ricola$6.861,802 rev
Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
Amazon Basic Care$5.386,468 rev
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.085,568 rev
Trending
90-day click momentumVicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
Vicks$4.694.8★
HALLS Relief Sugar Free Black Cherry Flavor Cough Drops Economy Pack 1 Bag (70 Total Drops)
HALLS$5.394.8★
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.184.8★
HALLS Relief Honey Lemon Sugar Free Cough Drops Value Pack 180 Drops
HALLS$10.114.8★
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.084.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cough relief”
“Great deal”
“Good taste”
“good quality with clear”
“Good flavor”
“Clears up the sinuses”
“Really strong”
“Sugar less and a great price”
“Works as advertised”
“soothing taste”
What buyers complain about
“they do make you cough more”
“Also the taste is HORRIBLE”
“NOT WORTH THE PRICE”
“Very weak flavor barely help my coughing”
“They are sweetened with a different artificial sweetener”
“False advertisement”
“Not strong enough”
“Extremely hard to open”
“No menthol at all very poor quality fora Halls product”
“Dissolve quickly and contain Aspartame”