menthol candy
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Good729.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Price range
Okay$5.15–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 24K searches
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
70
Top-5 brand share
85%
Open market
12%
- Ricola58%
- Roshen13%
- Jahnke6%
- Krinos5%
- Assortit4%
- HolanDeli4%
- Open — no brand owns it (4 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
Ricola$6.864.7★1,802 rev
Roshen Eucalyptus-Menthol Hard Candy Refreshing Mint & Eucalyptus Flavor Individually Wrapped Bulk 2.2 lbs (1 kg) Kosher Halal Soothing Cooling Candy
Roshen$17.104.7★193 rev
Jahnke Echte Eukalyptus Menthol Bonbons 500 g
Jahnke$17.194.6★895 rev
Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece
Krinos$11.494.6★6 rev
Ricola Throat Care Max Honey Lemon 34 Count
Ricola$5.314.8★3,468 rev
Newest
by launch dateKrinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece
Krinos$11.496 rev
Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)
Arcor$13.2037 rev
HolanDeli Eucalyptus Menthol Candy. 1 LB
HolanDeli$14.3796 rev
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
Ricola$6.861,802 rev
Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges
Ricola$5.151,376 rev
Trending
90-day click momentumKrinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece
Krinos$11.494.6★
Crystal Clear Mints - 1 lbs - Clear Refreshing and Elegant After Dinner Mint Hard Candies - American Vintage Candy Snack Assortment - Individually Wrapped 16 oz.
Assortit$10.004.5★
Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)
Arcor$13.204.0★
Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges
Ricola$5.154.7★
Em-eukal Eucalyptus 50g
Em-Eukal$6.754.4★
Demand
Weekly Amazon search volume, last 19 weeks — -30.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“My favorite cough drop”
“Amazing taste”
“Nice choice for variety”
“Clears up the sinuses”
“Great flavor”
“Yummy and calming”
“Really strong”
“Does the job”
“perfect for colds”
“the price is reasonable”
What buyers complain about
“NOT WORTH THE PRICE”
“Not a strong minty flavor”
“Taste Terrible”
“This is how Ricola ruins cherry cough drops”
“False advertisement”
“Not Very Strong”
“If you suffer with allergies”
“Tiny”
“Very hard to open”
“Not sugar free”