menthol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$6.6M$6.6M/yr · 4.7M searches
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.03–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,479.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
68
Top-5 brand share
100%
Open market
0%
- Vicks77%
- Amazon Basics18%
- Mentholatum5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.594.8★10,733 rev
Amazon Basics Chest Rub Cough Suppressant and Topical Analgesic Ointment for Cold Muscle Aches & Pains Relief 3.53 Ounce
Amazon Basics$5.504.6★9,050 rev
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz each (pack of 3)
Vicks$18.834.8★12,572 rev
Vicks VapoRub Lavender Scent Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.734.7★24,243 rev
Mentholatum Original Vapor Chest Rub Topical Analgesic Ointment Vapors Soothe Nasal Passages & Relieve Chest and Muscle Aches Due To Cold & Cough All-Natural Medicated Ingredients 3.0 oz
Mentholatum$5.034.7★16,824 rev
Newest
by launch date
Vicks VapoRub 50 ml/1.7 oz
Vicks$11.02352 rev
Vicks VapoStick Solid Balm No Mess Soothing Non-Medicated Vicks Vapors Easy-To-Use No-Touch Applicator Quick Dry Lightweight Skin Feel 1.25oz x 2
Vicks$16.228,581 rev
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz each (pack of 3)
Vicks$18.8312,572 rev
Amazon Basics Chest Rub Cough Suppressant and Topical Analgesic Ointment for Cold Muscle Aches & Pains Relief 3.53 Ounce
Amazon Basics$5.509,050 rev
Vicks Childrens VapoRub Topical Cough Suppressant and Analgesic Relieves Coughs and Minor Aches and Pains Clinically Proven Starts Working in Minutes for Fast Relief For Children Ages 2+ 1.76oz
Vicks$6.544,817 rev
Trending
90-day click momentumVicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz each (pack of 3)
Vicks$18.834.8★
Vicks VapoRub 50 ml/1.7 oz
Vicks$11.024.3★
Amazon Basics Chest Rub Cough Suppressant and Topical Analgesic Ointment for Cold Muscle Aches & Pains Relief 3.53 Ounce
Amazon Basics$5.504.6★
VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 6oz
Vicks$23.694.7★
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.594.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.Peak months: Feb, May, Jun · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as name brand”
“Good smell”
“is very effective”
“As advertised”
“Good value for money”
“Great for the cold and flu”
“I can breath again”
“Many uses, great product to keep around”
“Very helpful for coughing or congestion”
“Strong very good”
What buyers complain about
“very weak smell”
“To Expensive”
“Very small portion”
“Not very strong”
“False Advertisement”
“it simply is not as good”
“Weaker strength does not work like it use too”
“Different ingredients”
“I got this for allergy like nasal congestion Ive been having”
“This does nothing for my cold or quality of sleep”