menstrual disc
Launch itA $8.1M/yr market growing +4.1% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$8.1M$8.1M/yr · 2.0M searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$66.47avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,925.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$10.62–$591.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
64
Top-5 brand share
92%
Open market
6%
- FLEX49%
- saalt31%
- Softcup4%
- Pixie Cup4%
- DivaCup3%
- Shock Doctor2%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saalt Menstrual Disc - Soft Flexible Reusable Medical-Grade Silicone - Wear 12 Hours - Removal Notch - Two Sizes - Menstrual Cup or Tampon Alternative - Made in USA - Lasts 10 Years (Blue Regular)
saalt$30.684.4★20,117 rev
Flex Reusable Disc | Reusable Menstrual Disc | Tampon Pad and Cup Alternative | Capacity of 6 Super Tampons | Lasts for Years | Includes Carrying Pouch & 2 Free Disposable Discs
FLEX$34.394.5★4,421 rev
Flex Menstrual Discs | Disposable Period Discs | Reduce Cramps & Dryness | Beginner-Friendly Tampon Alternative | Capacity of 5 Super Tampons | Made in Canada | 12 Count
FLEX$16.474.3★16,081 rev
Saalt Menstrual Disc - Soft Flexible Reusable Medical-Grade - Removal Notch - Tampon Alternative - Made in USA - Lasts 10 Years (Coral Regular)
saalt$31.814.4★20,117 rev
Flex Menstrual Discs | Disposable Period Discs | Reduce Cramps & Dryness | Beginner-Friendly Tampon Alternative | Capacity of 5 Super Tampons (24 Count)
FLEX$27.524.3★16,081 rev
Newest
by launch date
FLEX 24V Brushless Cordless Hammer Drill with Turbo Mode Impact Driver Stacked Lithium Kit with (2) 2.0Ah Stacked Lithium Batteries and 160W Charger Included - FXM202-2K
FLEX$226.917 rev
Flex Menstrual Discs | Disposable Period Discs | Reduce Cramps & Dryness | Beginner-Friendly Tampon Alternative | Capacity of 5 Super Tampons (24 Count)
FLEX$27.5216,081 rev
saalt Seamless Bikini - Womens Period Underwear - Mid-Rise Leakproof Panty - No Panty Line - Reusable & Washable - Replaces 6 Pads or 8 Tampons - Midnight Sky - Small
saalt$34.8381 rev
Cora Menstrual Disc | Reusable Period Disc | Wear Up to 12-Hours | Sustainable Alternative to Tampons/Pads | for Light/Heavy Flows | Leak Proof | Medical Grade Silicone | Eco-Friendly Feminine Hygiene
Cora$28.90178 rev
FLEX 24V Brushless Cordless 6-Tool Combo Kit: Hammer Drill Hex Impact Driver Circular Saw Multi-Tool Reciprocating Saw Work Light with 2.5Ah 5.0Ah Lithium Batteries and 160W Charger - FXM601-2B
FLEX$591.4887 rev
Trending
90-day click momentum
Saalt EveryWear Cotton Brief - Leakproof Period Underwear - Mid-Rise Full Coverage Womens Underwear - Reusable & Washable - Replaces 3 Pads or 4 Tampons - Large Volcanic Black
saalt$24.194.1★
FLEX 24V Brushless Cordless Hammer Drill with Turbo Mode Impact Driver Stacked Lithium Kit with (2) 2.0Ah Stacked Lithium Batteries and 160W Charger Included - FXM202-2K
FLEX$226.914.8★
FLEX 24V Brushless Cordless 2-Tool Compact Combo Kit: 1/2-Inch 2-Speed Drill Driver and 1/4-Inch Hex Impact Driver with (2) 2.5Ah Lithium Batteries and 160W Fast Charger - FXM205-2A
FLEX$155.304.8★
saalt Seamless Bikini - Womens Period Underwear - Mid-Rise Leakproof Panty - No Panty Line - Reusable & Washable - Replaces 6 Pads or 8 Tampons - Midnight Sky - Small
saalt$34.834.2★
Shock Doctor Ultra Carbon Flex Cup Black Large
Shock Doctor$13.434.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put in”
“It's comfortable”
“it never leaked”
“the cup is of great quality”
“Great alternative option for menstruators”
“Great value”
“Easy to clean and remove”
“Flex tools are the best on the market for any trade you need done”
“It fits comfortable”
“Same as the picture”
What buyers complain about
“They leak”
“it was difficult to pull it out”
“Couldnt Fit Right”
“Uncomfortable and stiff”
“Broken”
“they just didnt work well for me”
“making a mess”
“painful to remove”
“I know its a tad pricey”
“There is nothing secure to grip”