menstrual cups
Launch itA $2.5M/yr market growing +13.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.9M searches
Avg price
Incredible$24.82avg listing price — sweet spot $15–$100
Price range
Great$9.83–$39.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Review moat
Bad10,059.42avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
418
Top-5 brand share
79%
Open market
14%
- saalt31%
- DIVA17%
- EcoBlossom16%
- SHORDY8%
- FLEX8%
- Ginalaia7%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EcoBlossom Reusable Menstrual Cup Set - The Most Reliable Medical Grade Silicone Period Cups - Comfortably use for 12 Hours (Small & Large)
EcoBlossom$16.164.3★10,653 rev
Saalt Soft Menstrual Cup Reusable Period Cup Made for Comfortable Leak-Free Protection Up to 12 Hours BPA & Latex Free Includes Cup & Carry Bag (Regular Mountain Iris)
saalt$28.374.4★20,117 rev
DIVA Cup - Medical Grade Silicone Cup for Period Care - Reusable Menstrual Cup - Up to 12 Hours of Continuous Wear - Model 0 (for Slim Vaginal Canals & First-Time Users)
DIVA$33.544.5★26,968 rev
DIVA Cup - Medical Grade Silicone Cup for Period Care - Reusable Menstrual Cup - Up to 12 Hours of Continuous Wear - Model 2 (for Wide Vaginal Canals Post-Partum & Ages 35+)
DIVA$31.904.5★26,968 rev
Ginalaia Menstrual Cups with Collapsible Storage Cup Leak-Proof Design with Medical Grade Silicone Period Cups Reusable Tampon and Pad Alternative for Light Flow and Heavy Flow Large+Small
Ginalaia$9.834.5★603 rev
Newest
by launch date
DIVA Cup Model 2 & Pouch - Medical Grade Silicone Cup for Period Care - Reusable Menstrual Cup - Up to 12 Hours of Wear - Model 2 (For Wide Vaginal Canals Post-Partum & Ages 35+) Plus Retro DivaPouch
DIVA$33.9352 rev
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
Pixie Cup$39.41106 rev
Menstrual Cup Steamer Sterilizer with 2 Reusable Menstrual Cups Period Cups Cleaner Wash Kit
SHKIBY$18.10184 rev
EcoBlossom Reusable Menstrual Cup and Case - The Most Reliable Medical Grade Silicone Period Cups - Comfortably use for 12 Hours (Small/Large (Pack of 2) Gray Cup & Case)
EcoBlossom$20.60713 rev
Ginalaia Menstrual Cups with Collapsible Storage Cup Leak-Proof Design with Medical Grade Silicone Period Cups Reusable Tampon and Pad Alternative for Light Flow and Heavy Flow Large+Small
Ginalaia$9.83603 rev
Trending
90-day click momentumDIVA Cup Model 2 & Pouch - Medical Grade Silicone Cup for Period Care - Reusable Menstrual Cup - Up to 12 Hours of Wear - Model 2 (For Wide Vaginal Canals Post-Partum & Ages 35+) Plus Retro DivaPouch
DIVA$33.934.6★
Saalt Menstrual Cup Reusable Period Cup Made for Comfortable Leak-Free Protection Up to 12 Hours BPA & Latex Free Includes Cup & Carry Bag (Regular Himalayan Pink)
saalt$28.154.4★
SHORDY Reusable Menstrual Cups (Large) Set of 2 with Mini Box Medical Grade Silicone Coupe Menstruelle Safe Period Cup Heavy Flow Kit Feminine Hygiene Tampons Pads & Disc Alternative (Green)
SHORDY$12.744.4★
DIVA Cup - Medical Grade Silicone Cup for Period Care - Reusable Menstrual Cup - Up to 12 Hours of Continuous Wear - Model 2 (for Wide Vaginal Canals Post-Partum & Ages 35+)
DIVA$31.904.5★
Saalt Soft Menstrual Cup Reusable Period Cup Made for Comfortable Leak-Free Protection Up to 12 Hours BPA & Latex Free Includes Cup & Carry Bag (Regular Grey)
saalt$28.194.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put in”
“It is very comfortable”
“Excellent product”
“it never leaked”
“Great alternative option for menstruators”
“Excellent price”
“it isn't too short or anything”
“Easy to clean and remove”
“Does its job well”
“Durable and Reliable”
What buyers complain about
“They leak”
“Extremely difficult to remove”
“Too big”
“Cannot wear them”
“lots of pain each time”
“Not as flexible as other brands”
“Ends up falling out”
“takes a long time to empty and clean”
“Absolutely no grip”
“Too Firm”