menstrual cup applicator
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$28.61avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.92–$63.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+59.8%90-day search growth — must beat 0% to launch
Review moat
Good790.32avg incumbent reviews — the moat a new listing must climb
Market size
Good$290K$290K/yr · 245K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
8
Top-5 brand share
99%
Open market
0%
- Pixie Cup75%
- Mottery12%
- EcoBlossom9%
- SHORDY2%
- Flow Fairy1%
- FAYLINNKUP1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pixie Menstrual Cup Applicator - Inserts Like A Tampon - Every Woman Can Now Use Period Cups - Perfect for Long Nails - Self Sanitizer TPE Properties - Travel Case (Cup Applicator)
Pixie Cup$19.653.8★171 rev
Pixie Menstrual Disc Applicator for Feminine Care - Inserts Like A Tampon - Every Woman Can Now Use Period Discs - Perfect for Long Nails - Self Sanitizer TPE Properties (Disc Applicator)
Pixie Cup$18.484.3★738 rev
Pixie Menstrual Disc Kit for Feminine Care - Pixie Discs are Designed to Remove Like Tampons - 100% Medical-Grade Silicone - Best Period Disc Starter Kit - Proven to Become A Successful Disc User
Pixie Cup$39.114.6★1,149 rev
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
Pixie Cup$39.414.2★106 rev
DISC Applicator Only for Menstrual Discs-Ergonomic Insertion Tool Hygienic Reusable Menstrual Disc Applicator for Women
Mottery$9.974.2★313 rev
Newest
by launch date
Compact Menstrual Cup Inserter Silicone - Easy to use Like a Tampon - Now Every Woman can use a Menstrual Cup - Suitable for Long Nails - Self-Cleaning (Rose Red)
FAYLINNKUP$16.173 rev
Pixie Menstrual Cup Collection - Inserts Like a Tampon - 2 Reusable Period Cups with Applicator Sterilizer Feminine Wash & Totes - All-in-One Easy Period Solution for Feminine Care
Pixie Cup$59.2859 rev
Pixie Menstrual Cup Applicator - Inserts Like A Tampon - Every Woman Can Now Use Period Cups - Perfect for Long Nails - Self Sanitizer TPE Properties - Travel Case (Cup Applicator)
Pixie Cup$19.65171 rev
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
Pixie Cup$39.41106 rev
Pixie Menstrual Disc Collection - 2 Reusable Period Discs with Applicator Sterilizer Feminine Wash & Totes for Feminine Care Tampon-Style Insertion - All-in-One Easy Period Solution
Pixie Cup$63.29111 rev
Trending
90-day click momentumCompact Menstrual Cup Inserter Silicone - Easy to use Like a Tampon - Now Every Woman can use a Menstrual Cup - Suitable for Long Nails - Self-Cleaning (Rose Red)
FAYLINNKUP$16.175.0★
Pixie Menstrual Disc Kit for Feminine Care - Pixie Discs are Designed to Remove Like Tampons - 100% Medical-Grade Silicone - Best Period Disc Starter Kit - Proven to Become A Successful Disc User
Pixie Cup$39.114.6★
Pixie 2 Menstrual Discs for Feminine Care - 100% Medical-Grade Silicone - Ranked 1 for Softest Reusable Period Disc - Removes Like a Tampon - Wear 12 Hours - Capacity of 5 and 7 Tampons
Pixie Cup$29.424.0★
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
Pixie Cup$39.414.2★
2 Pixie Menstrual Cups - No Metals or Toxins - Ranked 1 for The Most Soft Reusable Period Cups - Wear 12 Hours - 100% Medical-Grade Silicone - Tampon Alternative - Buy One We Give One (Combo)
Pixie Cup$25.654.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“From my experience pixie cups are the best quality and most comfortable”
“Very comfortable”
“The applicator is easy to figure out”
“Doesn't Leak”
“I like that it washes easily”
“Worth buying”
“Great choice for menstruation”
“Product works as intended”
“Instructions are clear”
What buyers complain about
“It doesnt fit at all”
“hard to push in”
“It leaks”
“Horribly uncomfortable”
“is painful for me”
“Neither disc works for me”
“Its messy when you take it out”
“Its getting expensive”
“Broke after one use”
“Too Firm”