melox
Worth a lookShows a $16.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$16.3M$16.3M/yr · 5.6M searches
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Price range
Good$7.35–$28.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad17,234.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
78
Top-5 brand share
100%
Open market
0%
- MiraLAX65%
- Amazon Basic Care27%
- Mylanta7%
- Glenmark Therapeutics2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MiraLAX Laxative Powder Gentle Constipation Relief for Adults Stool Softener with PEG 3350 Nonstimulant Laxative No Harsh Side Effects Osmotic Laxative 45 Count
MiraLAX$27.614.8★42,358 rev
MiraLAX Laxative Powder Gentle Constipation Relief for Adults Stool Softener with PEG 3350 Nonstimulant Laxative No Harsh Side Effects Includes Stirrer 14 Count
MiraLAX$14.654.7★12,137 rev
Amazon Basic Care ClearLax Polyethylene Glycol 3350 Powder for Solution Osmotic Laxative Relieves Occasional Constipation Unflavored 1.68 pound (Pack of 1)
Amazon Basic Care$16.614.8★41,446 rev
MiraLAX Laxative Powder Gentle Constipation Relief For Adults Stool Softener With Peg 3350 Nonstimulant Laxative No Harsh Side Effects Osmotic Laxative 7 Dose
MiraLAX$8.754.7★680 rev
Amazon Basic Care ClearLax Polyethylene Glycol 3350 Powder for Solution Osmotic Laxative Unflavored 8.3 ounce (Pack of 1)
Amazon Basic Care$7.354.8★41,446 rev
Newest
by launch date
MiraFAST Soft Chews from the Makers of MiraLAX Gentle Constipation Relief Fast Acting Stimulant Free Saline Laxative Magnesium Hydroxide Blueberry & Raspberry Flavor 60ct
MiraLAX$20.366,782 rev
Mylanta Heartburn and Gas Relief Liquid Antacid Classic Flavor 12 Fluid Ounce
Mylanta$7.8114,779 rev
Mylanta Heartburn and Gas Relief Liquid Antacid Vanilla Caramel Flavor 12 Fluid Ounce
Mylanta$7.9614,779 rev
Glenmark Therapeutics Polyethylene Glycol 3350 Powder Osmotic Laxative 45 Daily Doses Softens Stool Relieves Occasional Constipation Powder for Solution 26.9 Ounce
Glenmark Therapeutics$16.311,470 rev
MiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.759,595 rev
Trending
90-day click momentumMiraLAX Laxative Powder Gentle Constipation Relief For Adults Stool Softener With Peg 3350 Nonstimulant Laxative No Harsh Side Effects Osmotic Laxative 7 Dose
MiraLAX$8.754.7★
Amazon Basic Care ClearLax Polyethylene Glycol 3350 Powder for Solution Osmotic Laxative Unflavored 1.11 pound (Pack of 1)
Amazon Basic Care$12.504.8★
Amazon Basic Care ClearLax Polyethylene Glycol 3350 Powder for Solution Osmotic Laxative Unflavored 8.3 ounce (Pack of 1)
Amazon Basic Care$7.354.8★
Mylanta Heartburn and Gas Relief Liquid Antacid Vanilla Caramel Flavor 12 Fluid Ounce
Mylanta$7.964.7★
MiraLAX Gentle Constipation Relief Laxative Powder Stool Softener with PEG 3350 No Harsh Side Effects 1 Doctor & OBGYN Recommended Single Dose Mix-in Pax Travel Pack 24 Dose
MiraLAX$28.384.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works smoothly”
“Fair price”
“As advertised”
“The product itself is great and very effective”
“Good taste”
“easy to digest”
“Convenient for all”
“Mixes easily”
“Super gentle”
“I like the way the treat my stomach and dependable”
What buyers complain about
“Tastes Gross”
“This barely works”
“A little pricey”
“does not dissolve well”
“Not as good as benifiber chewables”
“The recommended dosage was way too much for me”
“cant understand making it so difficult to open”
“I have been very bloated”
“crazy bloating”
“there is a small side effects”