melatonin spray for kids
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$7.13–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,487.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 77K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
53
Top-5 brand share
94%
Open market
2%
- Oilogic33%
- Zarbee's27%
- Dr Teal's18%
- Mine12%
- Childs Farm4%
- Vigority4%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oilogic Slumber & Sleep Spray for Babies & Toddlers - Aromatherapy Linen Spray with 100% Pure Essential Oils Sleep Comfort & Wellness Blends - Pediatrician-Tested Baby Essentials for Bedtime 2-Pack
Oilogic$9.994.4★1,757 rev
Zarbees Baby Sleep Spray; Calming Bedtime Spray with Natural Lavender and Chamomile to Help Infant Nighttime Routine; 2oz Bottle
Zarbee's$7.134.2★8,067 rev
Dr Teals Calm Blend Spray with Melatonin Lavender & Chamomile Essential Oils 6 fl oz (Pack of 3)
Dr Teal's$17.394.6★9,353 rev
Lavender & Chamomile Sleep Spray with Melatonin Natural Pillow Mist for Deep Sleep Warm & Grounding Bed Spray for Adults Gifts for Teen Girls and Women
Mine$11.544.4★188 rev
Lavender Sleep Spray with Melatonin - Natural Pillow Mist for Deep Sleep - Calming Lavender Linen Bed Spray for Adults Gifts for Teen Girls and Women
Mine$12.794.5★413 rev
Newest
by launch date
Vigority Kids Magnesium Spray with Lavender & Neroli Lightweight Magnesium Body Mist for Legs Feet Pillow & Room Gentle Bedtime Spray for Kids Evening Routines (3.4 fl. oz.)
Vigority$17.9691 rev
Lavender & Chamomile Sleep Spray with Melatonin Natural Pillow Mist for Deep Sleep Warm & Grounding Bed Spray for Adults Gifts for Teen Girls and Women
Mine$11.54188 rev
Lavender Sleep Spray with Melatonin - Natural Pillow Mist for Deep Sleep - Calming Lavender Linen Bed Spray for Adults Gifts for Teen Girls and Women
Mine$12.79413 rev
Childs Farm SlumberTime Sleep Mist Lavender & Moon Milk 100ml US
Childs Farm$8.00588 rev
Zarbees Gentle Bedtime Kids Sleep Spray Chamomile & Lavender Room Spray Helps Create a Relaxing Atmosphere to Prepare for Sleep 2 Fl. Oz
Zarbee's$7.30592 rev
Trending
90-day click momentum
Little DaVinci Sleep Tight - Kids Melatonin Supplement to Support Restful Sleep Focus Cognitive Health and Social and Verbal Skills* - With 3mg Melatonin - Citrus Flavor - 30ml 75 Servings
DAVINCI$21.864.1★
Lavender Sleep Spray with Melatonin - Natural Pillow Mist for Deep Sleep - Calming Lavender Linen Bed Spray for Adults Gifts for Teen Girls and Women
Mine$12.794.5★
Oilogic Slumber & Sleep Roll-On Essential Oil for Babies & Toddlers - Gentle Aromatherapy Essential Oils Mess-Free Comfort & Wellness Blends - Pediatrician-Tested Safe for Baby .3 Fl Oz
Oilogic$8.734.5★
Zarbees Gentle Bedtime Kids Sleep Spray Chamomile & Lavender Room Spray Helps Create a Relaxing Atmosphere to Prepare for Sleep 2 Fl. Oz
Zarbee's$7.304.4★
Lavender & Chamomile Sleep Spray with Melatonin Natural Pillow Mist for Deep Sleep Warm & Grounding Bed Spray for Adults Gifts for Teen Girls and Women
Mine$11.544.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Relaxing scent”
“Deep Sleep”
“Excellent product”
“Relaxing”
“Does what I wanted”
“Worth it”
“it works great”
“I love this spray so much, it helps relax me and the baby”
“easy to use”
“The size for the money is good”
What buyers complain about
“Smells terrible”
“Doesnt work”
“Wont put me to sleep”
“was about to put me on asthma meds when I finally figured out Im allergic to it”
“spilled everywhere when I took the cap off”
“We both broke out in hives”
“sometimes its cheaper online so its a better deal”
“The lid is so so difficult to get off”
“when I sprayed it, its made me dizzy and nauseated”
“Nooo do not give to your child”