melatonin pills
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.72–$26.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Market size
Okay$232K$232K/yr · 162K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,153.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
147
Top-5 brand share
94%
Open market
5%
- Nature Made54%
- Nature's Bounty30%
- Carlyle5%
- Amazon Basics4%
- Nutricost2%
- ZzzQuil2%
- Open — no brand owns it (5 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Melatonin 3mg Sleep Aids for Adults 100% Drug Free Sleep Aid Sleep Supplements 240 Tablets 240 Day Supply
Nature Made$9.584.7★18,535 rev
Nature Made Melatonin 5mg Tablets Extra Strength 100% Drug Free Sleep Aid for Adults 90 Tablets 90 Day Supply
Nature Made$6.794.6★13,624 rev
Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets
Nature's Bounty$6.864.6★19,570 rev
Nature Made Melatonin 10mg Maximum Strength Tablets 100% Drug Free Sleep Aid for Adults Melatonin for Adults 70 Count 70 Day Supply
Nature Made$10.784.7★6,789 rev
Nature Made Melatonin + Magnesium Gummies Sleep and Relax Support Melatonin 3mg Non-Habit Forming Sleep Aid Magnesium Citrate 50 Gummies
Nature Made$15.044.2★70 rev
Newest
by launch dateNature Made Melatonin + Magnesium Gummies Sleep and Relax Support Melatonin 3mg Non-Habit Forming Sleep Aid Magnesium Citrate 50 Gummies
Nature Made$15.0470 rev
Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count
Amazon Basics$6.78187 rev
Horbach Berkshire Labs Melatonin 10mg | 140 Quick Release Capsules | Extra Strength Formula | Non-GMO Gluten Free Supplement
Horbäach$4.72512 rev
Carlyle Melatonin 40mg Complex | 150 Fast Dissolve Tablets | Extra Strength Support | with Ashwagandha and Chamomile | Vegetarian Non-GMO Gluten Free Supplement
Carlyle$9.994,556 rev
Nature Made Melatonin 5mg Adult Melatonin Gummies 100% Drug Free Sleep Aid 70 Gummies Extra Strength Nature Made Melatonin
Nature Made$12.842,123 rev
Trending
90-day click momentumNature Made Melatonin + Magnesium Gummies Sleep and Relax Support Melatonin 3mg Non-Habit Forming Sleep Aid Magnesium Citrate 50 Gummies
Nature Made$15.044.2★
Horbach Berkshire Labs Melatonin 10mg | 140 Quick Release Capsules | Extra Strength Formula | Non-GMO Gluten Free Supplement
Horbäach$4.724.6★
Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count
Amazon Basics$6.784.7★
Natures Bounty Sleep + Stress Support Sleep3 Maximum Strength 100% Drug Free Sleep Aid Dietary Supplement with Ashwagandha Time Release Technology 10mg 28 Tri-Layered Tablets
Nature's Bounty$11.954.3★
Natures Bounty Melatonin Promotes Relaxation & Sleep 100% Drug Free Sleep Aid 3 mg 120 Quick Dissolve Tablets
Nature's Bounty$6.994.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Night's sleep”
“The quality is consistent”
“Works smoothly”
“Great value”
“Bonus: It tastes amazing too”
“Exactly as advertised”
“with a well balanced dosage”
“As a chewable”
“Great flavor”
“Comes in several strengths”
What buyers complain about
“No sleep”
“Did not work”
“Awful tasting”
“Small dosage compared to some”
“a little pricey”
“Bad side effects”
“The flavor is very artificial”
“Terrible ingredients”
“Poor product”
“A bit Weak”