melatonin fsa eligible
Worth a lookShows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Price range
Great$7.89–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$638K$638K/yr · 154K searches
Review moat
Okay2,452.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
384
Top-5 brand share
100%
Open market
0%
- Hyland's78%
- Genexa19%
- TUMS3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
Hyland's$10.554.4★2,383 rev
Genexa Sleepology for Adults | Melatonin Free Sleep Aid | Promotes Rest | Natural Vanilla & Lavender Flavor | Certified Organic & Non-GMO | Homeopathic Remedy Made Clean | 60 Chewable Tablets
Genexa$16.264.0★3,592 rev
HYLANDS Calms Forte 50 CT
Hyland's$7.894.3★2,502 rev
Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 2)
Hyland's$20.874.7★991 rev
Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 3)
Hyland's$32.964.6★3,035 rev
Newest
by launch date
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.42805 rev
Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
Hyland's$10.552,383 rev
Genexa Sleepology for Adults | Melatonin Free Sleep Calm Aid |Soothing Natural Vanilla & Lavender Flavor | Certified Organic & Non-GMO | Homeopathic Remedy Made Clean | 180 Chewable Tablets (3 Pack)
Genexa$39.163,592 rev
Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 3)
Hyland's$32.963,035 rev
Genexa Sleepology for Children 60 Tablets | Certified Organic & Non-GMO Melatonin-Free Physician Formulated Homeopathic | Sleep Aid for Children
Genexa$14.692,723 rev
Trending
90-day click momentumHYLANDS Calms Forte 50 CT
Hyland's$7.894.3★
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★
Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
Hyland's$10.554.4★
Genexa Sleepology for Adults | Melatonin Free Sleep Calm Aid |Soothing Natural Vanilla & Lavender Flavor | Certified Organic & Non-GMO | Homeopathic Remedy Made Clean | 180 Chewable Tablets (3 Pack)
Genexa$39.164.0★
Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 2)
Hyland's$20.874.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps so much with sleep”
“Works well”
“Good for stress relieve”
“Excellent product”
“Great and affordable”
“Calming”
“No side effects”
“Tastes great, texture is great and the value is absolutely there”
“Sleepy belly aches go away”
“It takes about an hour for me to feel more relaxed after taking the tablets”
What buyers complain about
“No relief in sleep”
“Not as effective as I was expecting”
“Moldy Aftertaste”
“I have many issues so sometimes have to take a second dose”
“Did not help as advertised”
“There are major allergens in these”
“anxiety drugs for years”
“These are getting harder”
“body pain the next day”
“not sweet”