melatonin 5mg time release
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Price range
Great$6.13–$41.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay$158K$158K/yr · 73K searches
Review moat
Bad7,886.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
619
Top-5 brand share
93%
Open market
3%
- Natrol47%
- Nature's Bounty26%
- NOW Foods12%
- Pure Encapsulations4%
- Nature Made4%
- Carlyle4%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets
Nature's Bounty$6.864.6★19,570 rev
Natrol Melatonin + 5-HTP Time Release Melatonin Sleep Aid Triple Action Formula Calm the Mind Fall Asleep Faster and Stay Asleep Longer 60 Bi-Layer Tablets Up to a 60 Day Supply
Natrol$12.204.4★5,774 rev
NOW Foods Supplements Melatonin 5 mg Sustained Release Formulated for a 4-Hour Release Period 120 Tablets
NOW Foods$8.594.6★887 rev
Natrol Melatonin Time Release 5mg Tablets 100 ea ( Packs of 4)
Natrol$41.664.6★24 rev
Natrol Melatonin 5 mg Time Release Dietary Supplement to Minimize Wake Ups Nighttime Sleep Aid 100 Tablets Up to a 100 Day Supply
Natrol$12.794.6★2,559 rev
Newest
by launch date
Nutricost Melatonin (5mg) 240 Capsules - Extended Release Sleep Support Vegan GMO-Free Gluten-Free
Nutricost$13.2235 rev
Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula
Carlyle$9.9950 rev
Natrol Sleep & Restore Capsules - Calm Magnesium Glycinate Magnesium Sleep Aid with GABA Melatonin 5mg Botanical Blend 30 Day Supply
Natrol$13.59818 rev
Natrol Time Release Melatonin Gummies Sleep Support for Adults 3 mg Melatonin Supplements for Restful Sleep Support 65 Strawberry-Flavored Gummies Up to a 65 Day Supply
Natrol$13.40352 rev
Nature Made Melatonin 4mg Extended Release Tablets Sleep Supplements for Adults 100% Drug Free Sleep Aid 90 Count 90 Day Supply
Nature Made$7.572,165 rev
Trending
90-day click momentumNutricost Melatonin (5mg) 240 Capsules - Extended Release Sleep Support Vegan GMO-Free Gluten-Free
Nutricost$13.224.2★
Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula
Carlyle$9.994.2★
Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets (Pack of 2)
Nature's Bounty$19.824.6★
Natrol Melatonin Time Release 5mg Tablets 100 ea ( Packs of 4)
Natrol$41.664.6★
Natures Bounty Super Strength Melatonin 5 mg Softgels 90 ea (Pack of 4)
Nature's Bounty$21.124.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“Good consistent quality”
“Works well”
“Great deal”
“Perfect dosage option”
“Works as advertised”
“AS for the benefits, it's very easy to get down, very smooth, doesn't have a taste, and works great”
“as I am not leaving sugar on my teeth at bedtime with a chewable”
“the bottle is convenient”
“This is very beneficial to avoid side effects”
What buyers complain about
“Didn't help me sleep”
“Did not work”
“got to a point where his 10 mg isn't working”
“Beware of High-Dose Vitamin B6”
“Can cause side effects”
“No other ingredients as far as I read”
“The capsule is small”
“Tastes like cough syrup now”
“Didnt work as advertised”
“Allergic reaction”