melatonin 5mg
Worth a lookShows searches that convert (22.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible22.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 1.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.29–$26.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,790.37avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
650
Top-5 brand share
75%
Open market
19%
- Natrol30%
- Nature's Bounty16%
- Nature Made15%
- Vitamatic8%
- Amazon Basics7%
- Nutricost5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Melatonin 5mg Tablets Extra Strength 100% Drug Free Sleep Aid for Adults 90 Tablets 90 Day Supply
Nature Made$6.794.6★13,624 rev
Natrol Melatonin 5mg Fast Dissolve Tablets Sleep Support Supplements for Adults Strawberry Flavor 200 Tablets Up to 200 Day Supply
Natrol$13.574.7★56,526 rev
Vitamatic Melatonin 5 mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets
Vitamatic$8.864.7★1,569 rev
Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets
Nature's Bounty$6.864.6★19,570 rev
Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)
Amazon Basics$8.804.6★39,823 rev
Newest
by launch date
Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula
Carlyle$9.9950 rev
Magno-Humphries Melatonin 5 mg - 100 Tablets | Sleep Support | Non-Habit Forming | Vegetarian | 5 mg per Tablet | Dietary Supplement | GMP Manufactured in USA | 100 Day Supply
Magno-Humphries$5.2962 rev
Vitamatic Melatonin 5 mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets
Vitamatic$8.861,569 rev
Nature Made Melatonin 5mg Adult Melatonin Gummies 100% Drug Free Sleep Aid 70 Gummies Extra Strength Nature Made Melatonin
Nature Made$12.842,123 rev
12-in-1 Melatonin Sleep Capsules - Natural Sleep Aids for Adults with Melatonin 5mg and Magnesium Glycinate 500mg Sleep Aid with Ashwagandha L Theanine Valerian Root GABA 5-HTP (90ct Pack of 1)
MEDCHOICE$22.656,667 rev
Trending
90-day click momentumMagno-Humphries Melatonin 5 mg - 100 Tablets | Sleep Support | Non-Habit Forming | Vegetarian | 5 mg per Tablet | Dietary Supplement | GMP Manufactured in USA | 100 Day Supply
Magno-Humphries$5.294.5★
Piping Rock Melatonin 5mg | 200 Fast Dissolve Tablets | Berry Flavor | Adult Supplement | Vegetarian Non-GMO Gluten Free Formula
Piping Rock$5.774.6★
Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)
Nature's Bounty$8.314.7★
Natures Bounty Melatonin 100% Drug Free Sleep Aid Dietary Supplement Promotes Relaxation and Sleep Health 5 mg 90 Count Pack of 3
Nature's Bounty$16.994.6★
Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula
Carlyle$9.994.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“help with sleep”
“Doesnt taste bad”
“The quality is consistent”
“Works ok”
“very affordable”
“As advertised”
“The dosage is appropriate for me”
“Pleasant flavor”
“The chews are soft”
“it is easy to keep around”
What buyers complain about
“still couldn't sleep”
“Dont work well”
“Warning, the dosage is too high”
“Horrible taste”
“Bad quality”
“Yesterday, I took only 1/2 of the pill and this morning it made me feel very dizzy”
“overpriced”
“Not strawberry flavor”
“does not work as advertised”
“TOO MANY INGREDIENTS IN ONE”