melatonin 3mg
Worth a lookShows searches that convert (22.4% search→purchase), but a deep review moat (9,358 avg reviews) keeps it on the watch list.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 727K searches
Price range
Good$6.21–$37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,358.39avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
609
Top-5 brand share
84%
Open market
12%
- Nature's Bounty34%
- Natrol21%
- Nature Made18%
- Pure Encapsulations6%
- NOW Foods4%
- Amazon Elements4%
- Open — no brand owns it (5 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)
Nature's Bounty$8.314.7★25,501 rev
Nature Made Melatonin 3mg Sleep Aids for Adults 100% Drug Free Sleep Aid Sleep Supplements 240 Tablets 240 Day Supply
Nature Made$9.584.7★18,535 rev
Natrol Melatonin 3mg Fast Dissolve Tablets Strawberry Flavor 150 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 150-Day Supply
Natrol$10.234.7★11,730 rev
NOW Foods Supplements Melatonin 3 mg Free Radical Scavenger* Healthy Sleep Cycle* 180 Veg Capsules
NOW Foods$8.464.7★1,720 rev
Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 180 Capsules
Pure Encapsulations$37.394.6★2,281 rev
Newest
by launch date
Natrol Time Release Melatonin Gummies Sleep Support for Adults 3 mg Melatonin Supplements for Restful Sleep Support 65 Strawberry-Flavored Gummies Up to a 65 Day Supply
Natrol$13.40352 rev
Vitamatic Melatonin 3mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets
Vitamatic$8.84656 rev
Nutricost Melatonin 3mg 240 Tablets - 3mg Per Serving Non-GMO Gluten Free
Nutricost$9.90193 rev
Natures Bounty Melatonin Promotes Relaxation & Sleep 100% Drug Free Sleep Aid 3 mg 120 Quick Dissolve Tablets
Nature's Bounty$6.9925,501 rev
OLLY Sleep Gummy Sleep Support Supplement * 3 mg Melatonin L-Theanine Chamomile and Lemon Balm Extracts Blackberry Zen Flavor 35 Day Supply - 70 Count
OLLY$14.6427,538 rev
Trending
90-day click momentum
Piping Rock Melatonin 3mg | 250 Tablets | Adult Support Supplement | for Men and Women | Vegetarian Non-GMO Gluten Free
Piping Rock$6.214.8★
OLLY Sleep Gummy Sleep Support Supplement * 3 mg Melatonin L-Theanine Chamomile and Lemon Balm Extracts Blackberry Zen Flavor 35 Day Supply - 70 Count
OLLY$14.644.5★
Natures Bounty Melatonin Promotes Relaxation & Sleep 100% Drug Free Sleep Aid 3 mg 120 Quick Dissolve Tablets
Nature's Bounty$6.994.7★
Natrol Time Release Melatonin Gummies Sleep Support for Adults 3 mg Melatonin Supplements for Restful Sleep Support 65 Strawberry-Flavored Gummies Up to a 65 Day Supply
Natrol$13.404.6★
Natrol Fast Dissolve Melatonin 1 mg Sleep Support for Adults Sleeping Aid Dietary Supplements Melatonin for Adults 90 Tablets
Natrol$6.594.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I fall asleep easily”
“This brand had great reviews”
“Good taste thus easy to use”
“Right dosage for me”
“It is very effective”
“GREAT price”
“As advertised”
“Pleasant flavor”
“Dissolve easily”
“Convenient for travel or nightly use”
What buyers complain about
“didnt help sleep”
“Doesn't work on me”
“Low dose 1mg”
“They still work just not easy to use”
“medication effect”
“it does leave a slight aftertaste that I wasn't a big fan of”
“Dried out”
“The new cherry flavor is disgusting”
“then again he uses so much artificial sweetener that his morning coffee tastes like ant poison”
“They smell awful”