melatonin 2mg
Skip itA deep review moat (6,519 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 91K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,519.24avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
86
Top-5 brand share
83%
Open market
13%
- Nature's Bounty29%
- Source Naturals20%
- Natrol16%
- ZzzQuil11%
- Nature Made8%
- Pure Encapsulations4%
- Open — no brand owns it (8 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Melatonin 100% Drug Free Sleep Aid Promotes Relaxation and Sleep Health 1mg 180 Tablets
Nature's Bounty$4.784.6★9,967 rev
Source Naturals Melatonin Helps Promote Sleep* - 2 mg - 120 Time Release Tablets
Source Naturals$10.824.5★653 rev
ZzzQuil Pure Zzzs Melatonin Gummies Sleep Aid Melatonin 2mg with Chamomile and Lavender Melatonin Sleep Gummies Sleep Aids for Adults Wildberry Vanilla Flavored 72 Sleep Gummies
ZzzQuil$17.024.5★24,905 rev
Natrol Fast Dissolve Melatonin 1 mg Sleep Support for Adults Sleeping Aid Dietary Supplements Melatonin for Adults 90 Tablets
Natrol$6.594.7★16,994 rev
Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)
Nature's Bounty$8.314.7★25,501 rev
Newest
by launch date
BulkSupplements.com Melatonin Softgels - Melatonin Supplement Sleep Aids for Adults - Gluten Free 1 Softgel per Serving (2mg) 365 Count (Pack of 1)
BulkSupplements$22.0551 rev
FREEDA Melatonin 2mg Sugar-Free Chewables Natural Sleep Aid for Adults & Kids Vegan Kosher Gluten-Free Non-GMO Easy Bedtime Support 60 Tablets
FREEDA$14.19123 rev
Kids Melatonin Gummies - 2mg Melatonin Per Serving - Best Childrens Melatonin Gummy for Restful Sleep - Kids Chewable Sleep Supplement - Natural Tasty Berry Flavor - Non-GMO Vegan - 60 Gummies
Nature's Choice$9.09452 rev
Kids Melatonin Gummies - 2mg Melatonin Per Serving - Childrens Melatonin Gummy for Restful Sleep - Best Childrens Chewable Sleep Supplement - Vegan Non-GMO Natural Berry Flavor - 60 Gummies
Nature's Nutrition$10.07492 rev
Nutricost Melatonin 3mg 240 Tablets - 3mg Per Serving Non-GMO Gluten Free
Nutricost$9.90193 rev
Trending
90-day click momentum
Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 60 Capsules
Pure Encapsulations$15.004.6★
Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply
Natrol$13.974.7★
THORNE - Melaton-3-3 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Capsules
THORNE$15.574.4★
Life Extension Melatonin IR/XR 1.5 mg immediate- and Extended-Release Formula for Optimal Sleep Support Healthy circadian Rhythms Cellular Defense Gluten-Free Non-GMO 60 Capsules
Life Extension$8.214.4★
Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)
Nature's Bounty$8.314.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sleeping”
“No complaints”
“Perfect dose for me”
“Effective”
“Bonus: It tastes amazing too”
“As advertised”
“Good value”
“Good flavor too”
“had no issues”
“I love these quick-dissolve tablets”
What buyers complain about
“They don't help with sleep”
“Doesn't work on me”
“Low dose”
“Strange After Taste And Feel”
“Expensive”
“I can't give them a fair rating”
“And difficult to open”
“too big”
“No other ingredients as far as I read”
“The new cherry flavor is disgusting”