melatonin 1 mg
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 626K searches
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,672.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
56
Top-5 brand share
95%
Open market
2%
- Natrol48%
- Nature's Bounty31%
- Pure Encapsulations7%
- Life Extension6%
- Amazon Basics3%
- Carlyle3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Melatonin 100% Drug Free Sleep Aid Promotes Relaxation and Sleep Health 1mg 180 Tablets
Nature's Bounty$4.784.6★9,967 rev
Natrol Fast Dissolve Melatonin 1 mg Sleep Support for Adults Sleeping Aid Dietary Supplements Melatonin for Adults 90 Tablets
Natrol$6.594.7★16,994 rev
Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply
Natrol$13.974.7★16,994 rev
Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies
Natrol$10.184.8★26,145 rev
Life Extension Melatonin 1 mg - For Restful Night Hormone Balance and Immune Health - Immediate Release - Gluten-Free Non-GMO - 60 Capsules
Life Extension$4.154.6★711 rev
Newest
by launch date
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.98615 rev
Natrol Kids Melatonin Gummies 1mg Restful Sleep 140 Raspberry Gummies
Natrol$13.891,950 rev
Carlyle Melatonin 1 mg | 300 Low Dose Tablets | Drug Free Aid | Vegetarian Non-GMO Gluten Free
Carlyle$10.341,183 rev
Natrol Kids Melatonin Gummies 1mg for Restful Sleep 60 Raspberry Gummies
Natrol$7.7826,145 rev
Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies
Natrol$10.1826,145 rev
Trending
90-day click momentumAmazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.984.8★
Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 60 Capsules
Pure Encapsulations$12.214.6★
Natrol Kids Melatonin Gummies 1mg for Restful Sleep 60 Raspberry Gummies
Natrol$7.784.8★
Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply
Natrol$13.974.7★
Life Extension Melatonin 1 mg - For Restful Night Hormone Balance and Immune Health - Immediate Release - Gluten-Free Non-GMO - 60 Capsules
Life Extension$4.154.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Night Sleep”
“Yummy for the kiddos”
“No complaints”
“Works Well”
“Great value”
“Perfect dose”
“As advertised”
“The flavor is great”
“Easy to use”
“had no issues”
What buyers complain about
“Didnt sleep through the night”
“Strange After Taste And Feel”
“Low dose”
“Did not work”
“I can't give them a fair rating”
“And difficult to open”
“too big”
“Expensive”
“Despite the fast dissolve advertising”
“I don't love the flavor of these”