medicines
Worth a lookShows low returns (0.0%), but soft demand (-45.4% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.2M$3.2M/yr · 1.2M searches
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Good$5.97–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,065avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
78
Top-5 brand share
99%
Open market
0%
- Vicks63%
- Amazon Basic Care27%
- AXIV4%
- Amazon Basics3%
- Tylenol2%
- Mucinex1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps
Vicks$20.684.8★10,704 rev
Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count
Amazon Basic Care$11.774.7★5,704 rev
Vicks DayQuil & NyQuil Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 72ct
Vicks$23.094.8★8,406 rev
Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)
Amazon Basic Care$9.614.7★7,387 rev
Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
Vicks$11.114.8★640 rev
Newest
by launch date
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
AXIV$13.06756 rev
VICKS DayQuil & NyQuil Elderberry Flavor Cold & Flu Liquid Medicine Co-Pack Multi-Symptom Relief of Headache Fever Sore Throat Minor Aches & Pains Sneezing Runny Nose and Cough 2x12oz
Vicks$20.241,696 rev
Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct
Vicks$34.091,662 rev
VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz
Vicks$14.872,496 rev
Mucinex Fast-Max Cold and Flu & Nightshift Medicine for Adults Over-the-Counter Medication Combo Pack for Sore Throat Relief Decongestant Cough & Cold Medicine (2 x 6 Fl Oz)
Mucinex$20.385,449 rev
Trending
90-day click momentum
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★
Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)
Amazon Basic Care$9.614.7★
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★
Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
Vicks$11.114.8★
Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ
Vicks$20.944.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Works well”
“Perfect for Colds”
“Just as good as name brand”
“Was as advertised”
“sleep much better”
“Helped with my coughing”
“easy to use”
“Caplets are nice instead of the nasty tasting liquid”
“still effective at decongestant and fever relief”
What buyers complain about
“No real taste”
“I CAN'T CUT THE GEL PILLS IN HALF”
“Not worth even the cheap price”
“Bottles are smaller than the non-HBP”
“coughing more than I should”
“Not as good”
“Each pairs of pills are difficult to open”
“It is impossible to open the small pill packaging without scissors”
“I had a bad cold”
“And disappointed that the night tabs didn't help me sleep at all”