meal replacement shake
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.4M$3.4M/yr · 2.1M searches
Avg price
Incredible$29.25avg listing price — sweet spot $15–$100
Price range
Great$9.72–$76.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,996.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
583
Top-5 brand share
93%
Open market
6%
- SlimFast84%
- Garden of Life3%
- Premier Protein2%
- Animal2%
- Ka'Chava2%
- REDCON12%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.234.6★9,117 rev
SlimFast Meal Replacement Powder Original Rich Chocolate Royale 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.564.7★4,096 rev
SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$24.714.5★2,087 rev
SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$22.004.5★1,098 rev
SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.024.5★287 rev
Newest
by launch date
Nutricost Meal Replacement Shake Powder (Chocolate Peanut Butter) 5 LBS - 30g of Protein with Fiber GMO-Free Gluten-Free 30 Servings
Nutricost$47.7440 rev
SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.02287 rev
SlimFast Meal Replacement Shake Original Rich Chocolate Royale No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.04237 rev
SlimFast Meal Replacement Shake Original Cappuccino Delight No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.02293 rev
SlimFast Protein Shake NEW Mocha Latte- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)
SlimFast$23.74272 rev
Trending
90-day click momentumNutricost Meal Replacement Shake Powder (Chocolate Peanut Butter) 5 LBS - 30g of Protein with Fiber GMO-Free Gluten-Free 30 Servings
Nutricost$47.743.7★
SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$22.004.5★
Garden of Life Meal Replacement Shakes Vegan Raw Organic Protein Powder Vanilla Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings
Garden of Life$38.054.4★
SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.024.5★
SlimFast Protein Shake NEW Mocha Latte- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)
SlimFast$23.744.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasting shakes”
“Great protein powder”
“I was very pleased with the Vanilla flavor”
“Excellent Product”
“Best value”
“easier to handle”
“It blends very easily”
“Easy to mix”
“has a smooth chocolate flavor that tastes good without being overly sweet”
“As advertised”
What buyers complain about
“Gritty taste”
“The flavor is gross to me”
“To expensive”
“We do not eat very good”
“Gross texture”
“It's got too much sugar”
“Harmful ingredients”
“It is very artificially sweetened tasting”
“Very watery”
“It does not dissolve”