matcha protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$29.64avg listing price — sweet spot $15–$100
Price range
Great$3.92–$75.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,311.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 111K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
594
Top-5 brand share
53%
Open market
39%
- Boba Tea Protein16%
- Vital Proteins11%
- FLIMEAL9%
- FitBites8%
- Dr. Murray Natural Products8%
- Ka'Chava8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored
Vital Proteins$29.504.3★5,927 rev
Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 25 Servings
Boba Tea Protein$54.224.2★297 rev
FitBites 100% Whey Isolate Protein Powder (Matcha Latte) 5.9g BCAAs Gluten Free Zero Sugar Fast Absorbing Easy Digesting
FitBites$39.844.3★119 rev
Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
Dr. Murray Natural Products$21.823.7★6 rev
Flimeal GreenTea Matcha Protein Shake With Crunchy Protein Balls Protein Smoothie Powder - 21g Protein Low Sugar Keto-Friendly Meal Replacement Shake 22.22oz 14 Servings 14 Servings (1 X 22.22oz)
FLIMEAL$34.174.6★138 rev
Newest
by launch dateDr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
Dr. Murray Natural Products$21.826 rev
Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings
Force Factor$20.3762 rev
Forzagen All in One Protein for Her Protein Powder for Women with Collagen Peptides (2 Pound (Pack of 1) Matcha Latte)
Forzagen$38.9115 rev
Tuk Tuk Go Clear Whey Protein Drink Mix - Matcha Green Tea - 25g Clear Whey Isolate - Refreshing Flavor - 20 Servings - Post Workout Recover
Tuk Tuk Go$47.3211 rev
Slim & Glow Matcha Latte Powder Collagen Peptides Organic Matcha Inulin Prebiotic Fiber Green Tea Extract Biotin Gut Health Craving Control 14 Servings
SARASOTA COFFEE & TEA CO.$21.4274 rev
Trending
90-day click momentumForce Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings
Force Factor$20.374.3★
Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
Dr. Murray Natural Products$21.823.7★
Tenzo Matcha Green Tea Powder Organic Cafe Sweetened Matcha Latte Green Tea Powder Ceremonial Barista Crafted Mix - Authentically Japanese - Matcha Latte Mix (35.27 Ounce)
Tenzo Tea$38.914.6★
Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 19 Servings
Boba Tea Protein$44.424.2★
MatchAdmire Matcha Powder Premium First Harvest USDA Certified Organic Green Tea Matcha latte Rich Flavor 100% Vegan with No Fillers Radiation-Free (50g Culinary Grade Matcha)
MatchAdmire$16.164.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great favorable taste”
“It has a mild flavor”
“The matcha quality is amazing”
“Great nutrition profile”
“It blends easily”
“worth every penny”
“Mixes great”
“Just as described - not overly sweet”
“Smooth texture”
“Especially nice for those on vegan diets”
What buyers complain about
“Weird Taste”
“Too expensive”
“Tiny package”
“Average powder mix - not unique in flavor”
“Somewhat Bitter”
“Therefore not getting all the nutrition you need as you would with other products that I will mention one in a moment”
“The sweetener is too strong”
“Size is misleading”
“Quality has gone down”
“more of a green-brown”