marshmallow protein powder
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$44.68–$56.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.70avg listing price — sweet spot $15–$100
Review moat
Good542.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Good$277K$277K/yr · 137K searches
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Open market
0%
- RYSE Up Supplements95%
- Axe & Sledge5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$45.384.6★1,241 rev
RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.684.3★248 rev
Axe & Sledge Farm Fed 100% Whey Protein Isolate | 25g Protein | Low Carb Low Sugar Soy Free Gluten Free | Protein Powder for Men and Women | Keto | Made in the USA | 28 Servings Marshmallow Milk
Axe & Sledge$56.044.4★139 rev
Newest
by launch dateRYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.68248 rev
RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$45.381,241 rev
Axe & Sledge Farm Fed 100% Whey Protein Isolate | 25g Protein | Low Carb Low Sugar Soy Free Gluten Free | Protein Powder for Men and Women | Keto | Made in the USA | 28 Servings Marshmallow Milk
Axe & Sledge$56.04139 rev
Trending
90-day click momentumAxe & Sledge Farm Fed 100% Whey Protein Isolate | 25g Protein | Low Carb Low Sugar Soy Free Gluten Free | Protein Powder for Men and Women | Keto | Made in the USA | 28 Servings Marshmallow Milk
Axe & Sledge$56.044.4★
RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$45.384.6★
RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$44.684.3★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +15.7% search growth over the last 90 days.Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Taste just like cake”
“Great protein powder”
“Amazing flavor”
“Excellent product”
“blends well”
“Mixes well”
“Its the perfect base for a sweet treat after the gym”
“is super smooth”
“Good price for how much you get”
“Cleanest on the market”
What buyers complain about
“Chemical taste”
“Not my favorite flavor”
“Such a waste of money I didnt have to spare”
“Very sweet and fake odd taste”
“Some protein powders make me feel kind of queasy”
“Not actual serving size”
“does not dissolve in hot liquid”
“It had a bitter, chemically taste”
“It smells like snorting crushed up lucky charms marshmallows”
“a little bulky on the ingredient list”