manuka honey cream
Worth a lookShows low returns (0.5%), but soft demand (-19.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Price range
Great$10.01–$37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$245K$245K/yr · 223K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,420.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
590
Top-5 brand share
78%
Open market
19%
- BALM OF GILEAD39%
- FIRST HONEY17%
- Advanced Clinicals10%
- Creation Pharm7%
- ECZEMA HONEY5%
- Super Natural Goods4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BALM OF GILEAD Manuka Eczema Honey Cream - Moisturizer for Sensitive Skin Eczema Psoriasis & Dermatitis - Manuka Honey Ointment Grassfed Tallow
BALM OF GILEAD$24.454.5★2,321 rev
Advanced Clinicals Manuka Honey Body Cream For Women & Men | Body Butter Lotion For Extremely Dry Skin | Collagen Cream | Skincare Moisturizer Hydrating Balm Improves Look Of Aging Skin 16 Ounce
Advanced Clinicals$15.314.4★4,717 rev
FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
FIRST HONEY$18.854.3★6,693 rev
BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream
BALM OF GILEAD$23.374.6★1,411 rev
ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)
ECZEMA HONEY$29.324.1★4,920 rev
Newest
by launch date
Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)
Clearbody Organics$14.679,850 rev
![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
FIRST HONEY$13.2511,353 rev
FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
FIRST HONEY$18.856,693 rev
BALM OF GILEAD Neuropathy Frankincense & Sweet Myrrh Therapeutic Rubbing Oil - Instant Diabetics & Autoimmune Dry Skin Relief & Repair 2 fl oz
BALM OF GILEAD$19.521,411 rev
BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream
BALM OF GILEAD$23.371,411 rev
Trending
90-day click momentumFIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
FIRST HONEY$18.854.3★
Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)
Clearbody Organics$14.674.1★
Super Natural Goods Manuka Honey Cream (2oz) Hydrating Lotion for All Skin Types Suitable for Kids and Adults | Moisturizing Body Cream with Real Manuka Honey Aloe Vera Juice and Cocoa Butter
Super Natural Goods$18.304.4★
Bulk Herbs: Balm of Gilead Buds (Organic) 1 oz
Raven Moonlight$17.234.4★
![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)
First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
FIRST HONEY$15.624.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“My makeup is all quality”
“Delicious in tea”
“It smells delightful”
“Very moisturizing”
“Money well spent”
“Does the job”
“Creamy and smooth”
“It does not irritate my skin”
“Healthy sweetness”
“As described”
What buyers complain about
“Skin rash”
“Unpleasant smell”
“So expensive”
“it is very sticky”
“Never worked for me”
“not very moisturizing”
“very very small container”
“Skin became red and itchy and seemed to be spreading more”
“slightly greasy”
“No relief”