malin goetz candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$34.40–$66.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.66avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Great428.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 22K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- MALIN+GOETZ89%
- Salt & Stone4%
- Maison Louis Marie4%
- Boy Smells3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MALIN+GOETZ Bergamot Candle 9 oz. Bright & Refreshing Aroma Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$66.704.3★434 rev
MALIN+GOETZ Cannabis Candle 9 oz. Rich & Earthy Aroma Fragrance Scented Candle Natural Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$64.204.3★434 rev
MALIN+GOETZ Otto Candle 9 oz. Sage Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$65.974.3★434 rev
MALIN+GOETZ Sage Candle 9 oz. Sage Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$64.774.3★434 rev
MALIN+GOETZ Tomato Candle Home Grown Tomato Aroma Fragrance Scented Candle Natural Wax Blend Fresh & Verdant Scent Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$62.904.3★434 rev
Newest
by launch date
Malin + Goetz Sage Home Spray 5 Oz. Alcohol-Free Odor Absorber Natural Ingredients Use in Any Space Including Bathroom Kitchen and Living Room Air Freshener
MALIN+GOETZ$49.9866 rev
Salt & Stone Scented Candle for Women & Men | Coconut & Soy Blend Wax | Hand-Poured Aromatic & Fragrant | 100% Cotton Wick | Long-Lasting 50 Hour Burn Time | Santal & Vetiver 8.5 oz
Salt & Stone$46.98698 rev
MALIN+GOETZ Bergamot Candle 9 oz. Bright & Refreshing Aroma Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$66.70434 rev
MALIN+GOETZ Tomato Candle Home Grown Tomato Aroma Fragrance Scented Candle Natural Wax Blend Fresh & Verdant Scent Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$62.90434 rev
Salt & Stone Scented Candle for Women & Men | Coconut & Soy Blend Wax | Hand-Poured Aromatic & Fragrant | 100% Cotton Wick | Long-Lasting 50 Hour Burn Time | Black Rose & Oud 8.5 oz
Salt & Stone$46.88698 rev
Trending
90-day click momentumMalin + Goetz Sage Home Spray 5 Oz. Alcohol-Free Odor Absorber Natural Ingredients Use in Any Space Including Bathroom Kitchen and Living Room Air Freshener
MALIN+GOETZ$49.984.4★
MALIN+GOETZ Sage Candle 9 oz. Sage Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$64.774.3★
MALIN+GOETZ Otto Candle 9 oz. Sage Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$65.974.3★
MALIN+GOETZ Bergamot Candle 9 oz. Bright & Refreshing Aroma Scent Fragrance Scented Candle Natural Vegetable Wax Blend Vegan & Cruelty Free Single Wick Candle Lasts 60 Hours
MALIN+GOETZ$66.704.3★
Hinoki Fantme Scented Candles for Men and Women - 8.5 oz - Soy Coconut Wax Candle Blend - Aromatic Candles for Home with Japanese Cypress Jasmine and Smoked Amber - 50-Hour Burn - Cotton Wick.
Boy Smells$34.404.2★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -22.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Excellent product”
“Long lasting & great quality”
“The candle burns evenly”
“made in USA”
“The bottle is a generous size so it should last awhile”
“so it was a great deal”
“it still feels cozy”
“clean for hours”
“so you know it doesnt lead you to breathe anything bad in”
What buyers complain about
“The candle produced no scent”
“Its a little on the expensive side”
“Trash”
“however the bottle is quite large”
“makes my walls black”
“Candle created an awful black smoke that painted whole room”
“Product showed up broken”
“Glass discolored”
“I think these are mostly branding hype, unfortunately”
“The only downside is that it does burn very fast”