mainstays candles
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Price range
Great$6.25–$46.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,602.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$39K$39K/yr · 92K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
195
Top-5 brand share
90%
Open market
8%
- CANDLE-LITE45%
- Maclock29%
- Yankee Candle8%
- Candle-Lit4%
- Glade4%
- Generic3%
- Open — no brand owns it (9 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mainstays 11.5oz Scented Candle 2-Pack (Cranberry Mandarin)
Maclock$21.974.3★25 rev
Candle-lite Fall Scented Candles Creamy Vanilla Swirl 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Relaxing Ambiance
CANDLE-LITE$12.914.4★988 rev
Candle-lite Scented Candles Saltwater Lotus Fragrance One 18 oz. Single-Wick Aromatherapy Candle with 110 Hours of Burn Time White Color
CANDLE-LITE$10.634.1★805 rev
Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)
Maclock$20.163.0★7 rev
Candle-lite Fall Scented Candles Cinnamon Rolls 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating an Inviting Ambiance
CANDLE-LITE$13.084.2★397 rev
Newest
by launch dateMainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)
Maclock$20.167 rev
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.25391 rev
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$9.73156 rev
40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.
CAKETYCG$23.98598 rev
Candle-lite Essential Elements Scented Candles Sea Salt & Driftwood 14.75 oz Jar Proudly Poured in the USA Aromatherapy 3-Wick with 45 Hours of Burn Time Perfect for Creating a Relaxing Ambiance
CANDLE-LITE$16.429 rev
Trending
90-day click momentumGlade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.254.7★
Mainstays Vanilla Scented 3-Wick Glass Jar Candle 11.5 oz 2Pack
Generic$24.640.0★
Candle-lite Essential Elements Scented Candles Sea Salt & Driftwood 14.75 oz Jar Proudly Poured in the USA Aromatherapy 3-Wick with 45 Hours of Burn Time Perfect for Creating a Relaxing Ambiance
CANDLE-LITE$16.424.2★
40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.
CAKETYCG$23.984.2★
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$9.734.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Amazing value”
“Great sent, easy to light”
“They're high quality, they've got great scent throw, they're a good size, they last longer than others, this size”
“great for a gift”
“They last a good amount of time”
“pretty color”
“Accurate description from company”
“Good size as well”
“The burn was nice and smooth”
What buyers complain about
“Bad smell”
“Not reasonable price anymore”
“They are small”
“Not strong”
“Up in smoke”
“the contents is low quality”
“I do not think this would be a good gift value”
“Burns long time”
“The description said it last for hours, thats false”
“Doesnt burn clean”