magnesium roll on
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Price range
Good$5.49–$25.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad4,258.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 77K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
35
Top-5 brand share
81%
Open market
15%
- Seven Minerals27%
- Theraworx22%
- M3 Naturals15%
- VAL9%
- LIFE-FLO8%
- EPSOM-IT4%
- Open — no brand owns it (9 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Theraworx Relief for Muscle Cramps Roll-On Fast-Acting Muscle Spasm Leg Soreness with Magnesium Sulfate - 2.5 oz - 1 Count
Theraworx$11.454.6★5,599 rev
Seven Minerals Extra Strength Magnesium Roll On Stick - Pure USP Grade Magnesium for Feet Sleep Muscle Pain & Cramps - Fast Absorbing & Mess-Free USA Made 3 Fl Oz
Seven Minerals$15.214.3★38,261 rev
Magnesium Roll On for Adults & Kids Easy Application for Sore Muscles Feet Joints and Leg Cramps Helps with Sleeping and Post-Workout Recovery for Sensitive Skin 3 fl oz by M3
M3 Naturals$15.294.4★914 rev
Life-FLO Magnesium Oil Sport Roll-On for Adults and Kids - Magnesium Chloride from Zechstein Seabed Plus Arnica - Calms and Refreshes Muscles and Joints After Exercise - 3oz Roller
LIFE-FLO$11.294.3★8,043 rev
Theraworx Relief for Muscle Cramps Roll-On Fast-Acting Muscle Spasm Leg Soreness with Magnesium Sulfate - 2.5 oz - 2 Count
Theraworx$20.324.6★5,599 rev
Newest
by launch date
Seven Minerals Magnesium for Sleep Stick with Lavender - All Natural Sleep Blend For Deeper Sleep & Relaxation Non Habit Forming - Mess-Free Topical Magnesium Roll On USA Made 3 Fl Oz
Seven Minerals$14.8066 rev
Seven Minerals Magnesium Roll On Stick with Menthol for Pain Relief - Cooling Magnesium Oil for Sports Recovery Sore Muscles Backache - Fast Acting - All Natural Alternative 3 Fl Oz
Seven Minerals$14.8866 rev
Seven Minerals Migraine Roll On Stick with Magnesium Peppermint & Lavender - Natural Tension Headache Relief with Real Magnesium Not Just Oils USA Made 3 Fl Oz
Seven Minerals$14.6866 rev
Seven Minerals Magnesium Arnica Roll On Stick - All-Natural Muscle Relaxer for Sore Muscles Back Pain & Leg Cramps - Arnica Roll On with Magnesium for Fast Acting Pain & Muscle Relief 3 Fl Oz
Seven Minerals$15.0966 rev
ZenToes Magnesium Oil for Feet | Targeted Tension Relief Roller Ball for Restless Legs & Feet | Magnesium Spray Alternative for Restful Sleep | Lavender & Mint Scent | 3.4oz
ZenToes$13.1950 rev
Trending
90-day click momentumSeven Minerals Migraine Roll On Stick with Magnesium Peppermint & Lavender - Natural Tension Headache Relief with Real Magnesium Not Just Oils USA Made 3 Fl Oz
Seven Minerals$14.684.2★
Seven Minerals Magnesium Roll On Stick with Menthol for Pain Relief - Cooling Magnesium Oil for Sports Recovery Sore Muscles Backache - Fast Acting - All Natural Alternative 3 Fl Oz
Seven Minerals$14.884.2★
Seven Minerals Magnesium for Sleep Stick with Lavender - All Natural Sleep Blend For Deeper Sleep & Relaxation Non Habit Forming - Mess-Free Topical Magnesium Roll On USA Made 3 Fl Oz
Seven Minerals$14.804.2★
Seven Minerals Magnesium Arnica Roll On Stick - All-Natural Muscle Relaxer for Sore Muscles Back Pain & Leg Cramps - Arnica Roll On with Magnesium for Fast Acting Pain & Muscle Relief 3 Fl Oz
Seven Minerals$15.094.2★
Seven Minerals Extra Strength Magnesium Roll On Stick - Pure USP Grade Magnesium for Feet Sleep Muscle Pain & Cramps - Fast Absorbing & Mess-Free USA Made 3 Fl Oz
Seven Minerals$15.214.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“somewhat effective”
“Decent enough product”
“Works for muscle pain”
“Restful sleep”
“Good deal”
“Goes on easy”
“MAGNificent MAGNESIUM”
“Make your feet so soft”
“Ease of application”
What buyers complain about
“Did not work on me”
“Skin Irritation”
“didn't care for the stickiness”
“Not hydrating”
“tore up the skin”
“Dont like the scent”
“have issues sleeping”
“Does not help with pain”
“a little pricey”
“its greasy”