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50

magnesium hydroxide

Worth a look

Shows low returns (0.0%), but soft demand (-5.3% this quarter) keeps it on the watch list.

Market size 26Growth 22Conversion 67Competition 35Returns 100Price range 72Avg price 87Brand share 56Review moat 25Quality gap 62

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$19.79

avg listing price — sweet spot $15–$100

Price range

Good$5.77–$38.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$104K

$104K/yr · 87K searches

Review moat

Bad4,270.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

64

Top-5 brand share

71%

Open market

23%

  • BulkSupplements25%
  • mGanna15%
  • Herbs Botanica14%
  • Best Naturals9%
  • Dulcolax8%
  • Phillips'5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$42K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 48 weeks — -5.3% search growth over the last 90 days.
5K4KSpike '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“Great taste”

Efficiency11%

“Works perfectly”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use7%

“Easy to use”

Quality-Overall6%

“Very effective product”

Regulates Digestion6%

“Great, smooth digestion”

Ease Of Chewing/Swallowing5%

“Great chews”

Acid Regulator/Stomach Ache Relief4%

“it works quickly to help the stomach with any malaise”

Value For Money3%

“Great deal”

Flavor3%

“Nice flavors and easy to chew”

What buyers complain about

Functionality-Overall19%

“Never worked”

Taste-Overall18%

“Not tasty”

Value For Money4%

“A little pricey”

Dosage3%

“It seems expensive for the dosage”

Regulates Digestion3%

“For several years constipation has been getting progressively worse, to the point where it can be 5 days and nothing, which then required 3-4 stimulant laxative pills and a lot of effort to get things moving”

Texture/Consistency-Overall2%

“Weird texture”

Ease Of Chewing/Swallowing2%

“I did not have great ease in swallowing it”

Smell2%

“Smell is weird”

Advertised Vs Actual Product2%

“Not quite as described”

Acid Regulator/Stomach Ache Relief2%

“I got a stomach ache”

Top return reasons

Charging50%
Dosage50%