lysine ointment
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Okay$7.60–$21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,168.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 92K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
505
Top-5 brand share
92%
Open market
5%
- Quantum33%
- Basic Organics33%
- Basic Brands11%
- Quantum Health10%
- Urban ReLeaf5%
- E. Burnham4%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment
Basic Organics$10.744.6★4,976 rev
Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz
Quantum$7.604.6★5,884 rev
Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack
Basic Brands$20.074.7★6,172 rev
Quantum SuperLysine+ Cold Sore Treatment Ointment|Relieves Pain Burning and Itching|Cuts Healing Time in Half|0.25 Ounce
Quantum Health$8.744.6★2,321 rev
E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin
E. Burnham$7.934.4★49 rev
Newest
by launch date
FemiClear Daily Lysine Feminine Wash 6 fl oz Ultra-Gentle Cleansing Intimate Wash Helps Relieve Itching Irritation and Odor pH-Balanced Gynecologist Tested Natural & Organic Ingredients
FemiClear$12.531,435 rev
E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin
E. Burnham$7.9349 rev
Urban ReLeaf Lysine & Lemon Balm Blister Soothing Gel
Urban ReLeaf$21.021,050 rev
Urban ReLeaf L-Lysine Blister Soothing Gel ! & Lavender Oil. Fast Relief Spots Rash Red Bumps Raw Chapped Skin. Calm Delicate Tissue 100% Natural
Urban ReLeaf$18.95170 rev
Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack
Basic Brands$20.076,172 rev
Trending
90-day click momentumQuantum SuperLysine+ Cold Sore Treatment Ointment|Relieves Pain Burning and Itching|Cuts Healing Time in Half|0.25 Ounce
Quantum Health$8.744.6★
Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment
Basic Organics$10.744.6★
Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz
Quantum$7.604.6★
E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin
E. Burnham$7.934.4★
Quantum Super Lysine Plus Cold Sore Treatment Cream - 0.25 Oz
Quantum$11.374.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Mar, Aug, Sep · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality produxt”
“Worked faster than anything I have ever tried”
“Worth the money”
“the combination gets rid of cold sores”
“has a clean feel”
“very moisturizing and great value for the money”
“Works for purpose intended”
“I have not experienced any irritation”
“has a clean feel”
“It doesnt smell bad like some has been that I have bought in the past”
What buyers complain about
“The unmedicated part dried up”
“super small though for the price”
“Without checking the ingredients i ordered this”
“Doesn't work”
“This is literally the only wash that takes away that pesky deep musky smell that sometimes smells like strong B. O. it's not one of those tingling washes which I hate because they get up in my urinary canal And cause a lot of discomfort so I hate those type”
“I started having irritation from out of no where it was horrible”
“The container is also very small”
“nope sticking to this one”
“Leaked out everywhere”
“I get large fever blisters”