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50

lysine cold sore treatment

Worth a look

Shows low returns (0.1%), but soft demand (-22.2% this quarter) keeps it on the watch list.

Market size 66Growth 14Conversion 97Competition 23Returns 100Price range 74Avg price 61Brand share 38Review moat 23Quality gap 33

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.54–$38.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$649K

$649K/yr · 308K searches

Avg price

Good$13.28

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,136.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

562

Top-5 brand share

82%

Open market

15%

  • Quantum54%
  • Basic Organics12%
  • NOW Foods7%
  • Herpecin-L5%
  • Clear Probiotics5%
  • Basic Brands3%
  • Open — no brand owns it (6 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$65K20%$130K30%$195K40%$260K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
8K6KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Efficiency11%

“it works QUICKLY”

Cold Relief10%

“It prevents cold sores”

Value For Money8%

“Good value”

Pain Relief-Overall4%

“No pain at all”

Moist/Dry4%

“Very effective and moisturizing”

Advertised Vs Actual Product4%

“Works as advertised”

Fever Relief3%

“Good for fever blisters”

Vitamin2%

“Quality vitamins”

Soft Feel2%

“Creamy and smooth”

What buyers complain about

Size-Overall9%

“They are larger”

Adhesion/Stickiness7%

“They're very sticky”

Functionality-Overall7%

“It didnt help”

Taste-Overall6%

“Has a weird aftertaste”

Pain Relief-Overall5%

“more painful then they typically are”

Value For Money4%

“Waste of money”

Allergies4%

“I must be allergic”

Ease Of Use4%

“Very hard to use”

Ease Of Chewing/Swallowing4%

“Stay away; Impossible to swallow”

Moist/Dry3%

“started drying out”

Top return reasons

Functionality-Overall17%
Advertised Vs Actual Product13%
Product Condition10%
Value For Money10%
Smell9%
Texture/Consistency-Overall6%
Ingredients-Overall5%
Certifications3%
Leak-Proof3%
Adhesion/Stickiness2%