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lycopodium 30c

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 25Conversion 100Competition 4Returns 98Price range 14Avg price 45Brand share 0Review moat 84Quality gap 35

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great312.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.45

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 43K searches

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Price range

Bad$6.92–$16.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

18

Top-5 brand share

100%

Open market

0%

  • Boiron78%
  • Urenus20%
  • OLLOÏS3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$15K30%$31K45%$46K60%$61K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -0.2% search growth over the last 90 days.
1K600Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Regulates Digestion29%

“These work great for bloating and gas”

Value For Money21%

“This is a good product at a good price”

Quality-Overall21%

“Overall great”

Ease Of Use8%

“does help you pass it faster and easier”

Focus Enhancement8%

“more focused at work”

Taste-Overall4%

“And they dont taste bad either”

What buyers complain about

Functionality-Overall38%

“Did not work at all”

Size-Overall25%

“the opening in the container is very small”

Regulates Digestion13%

“This doesnt prevent gas”

Acid Regulator/Stomach Ache Relief13%

“Sometimes I get severe bloating and gas pains”

Top return reasons

Functionality-Overall50%
Advertised Vs Actual Product25%
Regulates Digestion25%