luna and skin
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great253.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$102.90avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$69.22–$166.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.2%return rate — above 6% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 33K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-62.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
13
Top-5 brand share
99%
Open market
0%
- FOLOKE87%
- tinkoola5%
- Verfubo3%
- Nourished Bodynskin2%
- INIA2%
- INTEO1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Light Therapy Mask Skin Care Mask LED Red 6305nm & NIR 830nm Wavelength for Home Use(model: MK66R-B)
FOLOKE$74.134.7★52 rev
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$131.124.6★37 rev
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$101.154.6★56 rev
LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face LED Red 6305nm & NIR 830nm Wavelength for Home Use-BLACK
FOLOKE$73.804.7★52 rev
LED Light Therapy Mask Skin Care Mask LED Red 6305nm & NIR 830nm Wavelength for Home UseAdvanced Black
FOLOKE$105.473.6★55 rev
Newest
by launch dateRed Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$101.1556 rev
Red Light Therapy for Face- LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga
FOLOKE$99.6954 rev
Red Light Therapy for Face-LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga (silver)
FOLOKE$93.6722 rev
Red Light Therapy for Face- Led Therapy Mask Skin Care Mask Cordless LED Face Mask face & neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga (Pink
FOLOKE$96.9559 rev
LED Light Therapy Mask Skin Care Mask LED Red 6305nm & NIR 830nm Wavelength for Home UseAdvanced Black
FOLOKE$105.4755 rev
Trending
90-day click momentumRed Light Therapy for Face- LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga
FOLOKE$96.904.4★
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$101.154.6★
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$131.124.6★
LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face LED Red 6305nm & NIR 830nm Wavelength for Home Use-BLACK
FOLOKE$73.804.7★
Red Light Therapy for Face- LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga
FOLOKE$78.964.4★
Demand
Weekly Amazon search volume, last 23 weeks — -62.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its very easy to operate”
“EXCELLENT PRODUCT”
“Comfortable Fit”
“Good price”
“This mask is lightweight”
“Charges easily”
“My skin feels smoother”
“It has visibly improved her skin tone”
“the LEDs are bright”
“Effective”
What buyers complain about
“Did not last”
“Doesn't hold a charge”
“Stopped working”
“Poor quality”
“not very comfortable”
“Too large”
“Battery will not stayed charged”
“Way overpriced”
“Too complicated to use”
“Too heavy”