lume spray deodorant for women
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good$516K$516K/yr · 333K searches
Price range
Good$4.36–$28.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,907.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
15
Top-5 brand share
100%
Open market
0%
- Lume97%
- Summer's Eve2%
- Secret1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)
Lume$19.623.9★932 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Unscented)
Lume$27.973.9★984 rev
Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Clean Tangerine)
Lume$19.643.9★932 rev
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Phthalate and Paraben Free Formula - 2 Pack (Soft Powder)
Lume$27.424.3★277 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Lavender Sage)
Lume$28.003.9★984 rev
Newest
by launch date
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder
Lume$15.1193 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut
Lume$14.9393 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss
Lume$14.9893 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.5612,408 rev
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)
Lume$18.9945 rev
Trending
90-day click momentumLume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss
Lume$14.983.8★
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)
Lume$18.994.4★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut
Lume$14.933.8★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder
Lume$15.113.8★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)
Lume$27.373.9★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +10.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smell Fresh”
“Lume is a great product”
“Does it work”
“Works just like advertised”
“Worth the price”
“it still lasts a solid amount of time for daily use”
“No irritation”
“Easy to use”
“dries quickly”
“Convenient size”
What buyers complain about
“Didn't like the smell”
“Leaks all over”
“it's expensive”
“Difficult to use”
“it barely works”
“Broke too soon”
“that makes some itch”
“Clogs quickly”
“The price is simply not justified for the quality of the product”
“Defective cans”