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low fodmap protein powder

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 33Conversion 76Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 43Quality gap 80

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$46.11

avg listing price — sweet spot $15–$100

Price range

Incredible$23.21–$59.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,160.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 56K searches

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

512

Top-5 brand share

100%

Open market

0%

  • TumLove93%
  • Orgain4%
  • Sunwarrior3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$37K40%$74K60%$111K80%$148K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +6.6% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Good taste”

Nutritional Content16%

“Makes a perfect protein shake”

Flavor10%

“Chocolatey flavor”

Regulates Digestion4%

“Many say that they are gut friendly”

Ingredients-Overall4%

“Excellent ingredients”

Acid Regulator/Stomach Ache Relief4%

“stomach feels good”

Solubility3%

“it mixes easily into my daily routine”

Vegan/Organic3%

“AND it contains organic ingredients”

Blend/Ratio3%

“It blends well”

Ease Of Use2%

“easy to use”

What buyers complain about

Taste-Overall29%

“Taste awful”

Value For Money8%

“a waste of money”

Flavor5%

“the chocolate flavor tasted so bad”

Artificial Sweeteners5%

“Artificial sweetner”

Texture/Consistency-Overall3%

“Gritty texture”

Nutritional Content3%

“I had hoped to add peanut butter etc for extra calories”

Solubility2%

“It can be a little hard to mix”

Sweetness2%

“Way too sweet”

Ingredients-Overall2%

“What they post for ingredients on Amazon is not the same as what it listed on the packaging container”

Stale/Rotten/Spoiled1%

“Nasty”