love candle
Worth a lookShows low returns (0.6%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good568.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.24–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 68K searches
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
44
Top-5 brand share
51%
Open market
43%
- CULACEE19%
- Pachamama Essentials11%
- CircuitOffice8%
- MAGICK SPACE7%
- Art of the Root6%
- Crystal Journey6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love Spell Candles Ritual Soy Wax Crystal Manifesting Garnet Rose Quartz Pink Crystal Candles.(Love)
CULACEE$16.664.5★185 rev
Adam & Eve - Love Ritual Spell Candle - Fall in Love with Me - 5 inches (Red)
Pachamama Essentials$11.074.5★317 rev
![BE with ME Now-Palm Wax Spiritual Intention Spell Candle-[RED] | Vela CASA ESOTERICA PERFUMADA- (CONMINGO YA)](https://m.media-amazon.com/images/I/31XIwXqYIVL.jpg)
BE with ME Now-Palm Wax Spiritual Intention Spell Candle-[RED] | Vela CASA ESOTERICA PERFUMADA- (CONMINGO YA)
MAGICK SPACE$25.174.4★10 rev
CircuitOffice Red 5.75 Inch Lovers Couple Candle Love Ritual Fall in Love with Me Spell
CircuitOffice$12.504.2★933 rev
Love Spell - Scented Candles for Women & Men with Rose Petals and Crystals - 5oz Soy Clean Organic Non Toxic - Velas Aromticas - Aromatherapy Spa Valentines Gift Home Dcor Aesthetic Candel
TRUMIRI$10.914.1★75 rev
Newest
by launch date
DEEP FLOW Rose Quartz Love Energy Candle - Soft Peach Floral Scent Luxury Scented Candle with Healing Crystals for Self-Care & Romance (Nurturing Serenity)
DEEP FLOW$9.8312 rev
Romantic Couple Embrace Decorative Candle Modern Abstract Design Valentines Day Man Woman Love Gift Couple Candle (1 Red)
Rajasthaniartdecor$7.241 rev
Love Spell Candles Ritual Soy Wax Crystal Manifesting Garnet Rose Quartz Pink Crystal Candles.(Love)
CULACEE$16.66185 rev
Natural Crystal Candle Abundance Crystal Ritual Spiritual Money Prosperity Candle Spell.(Abundance)
CULACEE$15.81185 rev
NANOOER Gifts for Wife Girlfriend Her - Best Mothers Day Gifts for Wife - Romantic Gift for Women Her Unique Birthday Anniversary Christmas Novelty Present - Funny Lavender Scented Soy Candle
NANOOER$8.63198 rev
Trending
90-day click momentumRomantic Couple Embrace Decorative Candle Modern Abstract Design Valentines Day Man Woman Love Gift Couple Candle (1 Red)
Rajasthaniartdecor$7.245.0★
DEEP FLOW Rose Quartz Love Energy Candle - Soft Peach Floral Scent Luxury Scented Candle with Healing Crystals for Self-Care & Romance (Nurturing Serenity)
DEEP FLOW$9.834.3★
Natural Crystal Candle Abundance Crystal Ritual Spiritual Money Prosperity Candle Spell.(Abundance)
CULACEE$15.814.5★
Generic Come to Me (Ven a Mi) Red Pillar Candle
Generic$16.525.0★
Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
CULACEE$15.884.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Scent was fresh”
“Excellent as a gift”
“Good quality”
“Beautiful candle”
“Exactly as described”
“they are very affordable”
“Great size”
“The design is visually appealing”
“Calming”
“got my license”
What buyers complain about
“No discernible fragrance”
“it very expensive”
“Bottle is larger than most I have purchased”
“It burned way too fast”
“The product is not made well”
“doesnt last long”
“Leaking bottle”
“I didnt know we had to take it out until I read the instructions on the main Amazon selling page”
“the print is smudged”
“it was not like the reviews said”