little candles
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.10avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$4.19–$65.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$147K$147K/yr · 264K searches
Review moat
Okay3,611.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
61 falling
Sellers
86
Top-5 brand share
34%
Open market
63%
- YOROXRG15%
- Collabell6%
- MontoPack6%
- MAQIHAN4%
- Veiuwa4%
- Howemon3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 103 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 Pack Scented Candles 1.6oz Mini Jar Holiday Gift Set with 10 Fragrances & Colors Natural Soy Wax Aromatherapy Candles for Mothers Day Home Party Decor Candle Gifts for Women Her Mom
Collabell$16.384.4★237 rev
YOROXRG Scented Candles Gifts Set 16 Pack Soy Wax Travel Tin Jar Candles for Home 2.5 OZ for Mom for Christmas Birthday Thanksgiving Mothers Day
YOROXRG$21.244.4★2,839 rev
MontoPack Unscented Tea Light Candles 100 Pack | 4 hours White Smokeless Dripless Small Votive Paraffin Tealights | Long-Lasting for Home Shabbat Weddings Events Emergencies | Mini Candles Bulk
MontoPack$14.654.6★23,974 rev
Tealight Candles - Tea Lights Candles Unscented Tea Tree Lights Mini Votive with Cotton Wick for Decorating Home Pool Shabbat Wedding Emergencies Christmas Halloween Parties Spas
MAQIHAN$6.804.5★2,500 rev
YOROXRG Scented Candles 36 Pack Soy Wax Travel Tin Jar Candles for Home 2.5 OZ Scented Candles for Mom for Christmas Birthday Thanksgiving Mothers Day
YOROXRG$35.524.4★2,839 rev
Newest
by launch date
40 Pack Citronella Candles Bulk Long Burning Portable Travel Size Soy Wax Candles with Natural Citronella Oil Small Acrylic Jar Candle Set for Patio Backyard Camping Indoor Outside
fclayvts$26.401,117 rev
Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies
Trxvxo$65.445 rev
Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.
Veiuwa$64.3416 rev
Scented Candles Gift Set 8 Pack Soy Wax Candles for Women Fresh Floral Summer Aromatherapy Scents for Home Birthday Thank You Housewarming Gifts
YINUO LIGHT$28.294,460 rev
YOROXRG 24 Pack Scented Candles with Added Natural Essential Oils 3.5oz Suitable for Various Festivals Parties Yoga and Home Scened
YOROXRG$45.022,839 rev
Trending
90-day click momentum40 Pack Citronella Candles Bulk Long Burning Portable Travel Size Soy Wax Candles with Natural Citronella Oil Small Acrylic Jar Candle Set for Patio Backyard Camping Indoor Outside
fclayvts$26.404.5★
Scented Candles Gift Set 8 Pack Soy Wax Candles for Women Fresh Floral Summer Aromatherapy Scents for Home Birthday Thank You Housewarming Gifts
YINUO LIGHT$28.294.5★
Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies
Trxvxo$65.444.1★
Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.
Veiuwa$64.344.7★
Unscented Tealight Candles - 100 Pack 4 Hours Smokeless White Small Tea Candles for Weddings Warmer Home Decor for Home
HILUMIDA$14.983.9★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -10.4% search growth over the last 90 days.Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Beautiful glow”
“they are really good quality and came fast”
“Best value”
“As described”
“Beautiful gift”
“They are extremely durable”
“Fits exactly where I wanted it”
“Color was perfect”
“Battery life is also great”
What buyers complain about
“No Scent”
“Not regular size”
“Bad Quality”
“Burns for 7 hours”
“Only lasted 1 hour”
“Its a better value”
“False description”
“even though you get a lot they are not bright at all”
“the color is almost white”
“hard to open”